南華大學機構典藏系統:Item 987654321/22441
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/22441


    Title: 委辦國際會議顧問公司遴選評估模式之研究-以模糊AHP應用
    Other Titles: An Fuzzy AHP approach to Selecting an International Convention Consultant Firm
    Authors: 李佳玲
    Lee, Chia-ling
    Contributors: 旅遊事業管理學研究所
    陳勁甫
    Ching-fu Chen
    Keywords: 遴選評估模式;模糊層級分析法;國際會議顧問公司
    Fuzzy-AHP;Selection Evaluation Model;International Convention Consultant Firm
    Date: 2006
    Issue Date: 2015-08-04 13:50:00 (UTC+8)
    Abstract:   本研究利用模糊層級分析法(FAHP)建構國際會議顧問公司遴選評估架構,針對國際會議主辦單位決策者進行實證調查與分析,研究結果發現:   一、本研究構建之委辦國際會議顧問公司遴選評估架構包括"公司治理"、"知名度與專業形象"及"公司資源與安全性"等三大評估標的與"過去經驗"、"過去績效"、"成本價格"、"配合度"、"專業形象"、"公司知名度"、"公司資源"及"安全性"等八項評估準則。   二、遴選評估架構中,在三大評估標的方面,以「公司治理(0.4616)」最為重要。而在八項評估準則整體排序中,前三項重要指標依序為「公司資源(0.1870)」、「專業形象(0.1479)」、「過去經驗(0.1338)」。
      This research dedicates to develop a hierarchical framework for selecting the international convention consultant firms using Fuzzy AHP. Using the survey data from the decision makers who hosted international conventions in Taiwan, the findings of this study are:   1.The evaluation system constructed by this study consists of three goals ( i.e. corporation management, reputation and professional image, and company resource and safety)and eight criteria (i.e. past experience, past performance, cost, cooperation, professional image,company reputation, company resource, and company safety).   2.Among the three evaluation goals, 'corporation management' appears to be the most important goal.Among the eight evaluation criteria,' corporation management', ' professional image' and 'past experience’ are the most three important criteria.
    Appears in Collections:[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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