南華大學機構典藏系統:Item 987654321/22491
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 18278/19583 (93%)
Visitors : 914347      Online Users : 294
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/22491


    Title: 以網路效應及轉換成本分析網路拍賣收費之影響－以台灣Yahoo!奇摩拍賣品質為例
    Other Titles: By Network Effects & Switching Costs to Analysis The Impact of Charge for Online Auction: A Case of Yahoo! Bid's Quality In Taiwan
    Authors: 黃建榮
    Huang, Chien-jung
    Contributors: 資訊管理學研究所
    鍾國貴
    Kuo-kuei Chung
    Keywords: 網路拍賣;轉換成本;網路效應
    Network Effects;Online Auction;Switching Costs
    Date: 2005
    Issue Date: 2015-08-04 14:49:58 (UTC+8)
    Abstract: 　　本論文研製之以網路效應與轉換成本分析網路拍賣收費之影響，以台灣Yahoo!奇摩拍賣之品質為例，利用其公開訊息資料及會員問卷訪問滿意程度，以網路效應及轉換成本分析實施拍賣物品刊登收費後之影響。　　　本研究發現，台灣Yahoo!奇摩拍賣收費後之網路效應及轉換成本仍為網路拍賣市場中最高；研究結果主要有以下幾點發現：1.新會員對收費後之系統服務品質滿意度較高；2.買家與賣家對品質滿意度無顯著性不同；3.不同之賣家商品量會影響品質滿意度高低。　　　綜合上述發現，提出幾點實務建議：1.提升系統服務及賣場品質，增強會員滿意度；2.成立第三者網路拍賣交易證認中心、加強會員認證制度及信用考核，以提高交易安全。
    　　A thesis is Using Network Effects & Switching Costs to Analysis the Impact of Charge for Online Auction with a Case of Yahoo! Bid's Quality in Taiwan. Using Yahoo! Bid's public Information and sent questionnaires to the users to analysis auction degree of satisfied. Using network effects and switching costs to analysis the impact of charge for Yahoo! Bid in Taiwan.　　　A frame of network effects and switching costs, Yahoo! Bid in Taiwan is still the highest after charge for online auction. The results of data analyzing we have follow conclusions: 1.the satisfied degree of system service quality of new users is higher then former users'. 2.buyer and seller's satisfied degree of qualities aren't conspicuous different. 3.different seller goods quantities will cause different satisfied degree of qualities.　　　Integrated the results, we have follow proposal: 1.promote system service and bid quality and enhance user identification degree. 2.establish third online auction trade center and enhance user identity and credit approve to promote trade security.
    Appears in Collections:[Department of Information Management] Disserations and Theses

    Files in This Item:

    File Description SizeFormat
    094NHU05396003-001.pdf618KbAdobe PDF282View/Open
    index.html0KbHTML1230View/Open


    All items in NHUIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback