南華大學機構典藏系統:Item 987654321/22624
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/22624


    题名: 印刷出版品製程外包模式之研究
    其它题名: STUDY OF OUTSOURCING MODEL OF PRINTED PUBLICATIONS PRODUCTS
    作者: 邱昭榮
    Chiu, Chao-jong
    貢獻者: 出版事業管理研究所
    應立志
    Li-chih Ying
    关键词: 交易成本;網絡關係;外包品質;企業資源;外包決策
    transaction cost;outsourcing quality;network relationships;outsourcing decision;enterprise resource
    日期: 2006
    上传时间: 2015-08-05 16:12:23 (UTC+8)
    摘要: 　　在現今經營環境快速變動及資訊科技日新月異的趨勢之下，印刷業面對越來越大的競爭壓力，僅憑個別企業之力量與資源，已很難有效地滿足消費者之需求。因此，印刷業必需結合其他同業協同合作。基於出版品之多樣化，為擴大經濟規模提高企業競爭力，透過外包模式將可專注於核心事業。本研究主要是針對印刷業，將外包模式作為主題，了解印刷業採用外包模式所考量的主要原因，以作為印刷業經營者外包決策之參考。　　　本研究採用交易成本理論、網絡關係理論、外包品質理論、企業資源理論等作為理論基礎，建構出研究架構，並據此研擬問卷內容。研究結果顯示整體而言，印刷業最重視外包品質構面，而交易成本及網絡關係次之。台南區最重視企業資源、嘉義區最重視外包品質而台北區最重視網絡關係。各構面之間的關係為交易成本、網絡關係、外包品質、企業資源對外包決策之影響皆呈現顯著，而網絡關係、外包品質對外包項目之影響亦呈現顯著。
    　　The rapid changes of the macroenvironment and the information technology make the competition among enterprises harder and harder. It is difficult to satisfy the demands of consumers by providing products and services belonging to a single company. Therefore, the publish industry must cooperate with other colleagues. Based on the diversification of publication, enterprises may focus on the core business by outsourcing in order to enlarge the economic scale and improve the competition ability. This research mainly focuses on the publish industry and the main theme of which is outsourcing pattern. We want to understand the main reason why publish industry uses various outsourcing patterns. It will become the reference for the manager of publish industry when making decisions about outsourcing.　　　Using theory of transaction cost, network relationships, outsourcing quality and enterprise resource, and so on as the basis, this research constructs the research framework, on which the content of questionnaire is based. The results have shown that in the whole publish industry pays most attention to the quality of outsourcing, and the next is the transaction cost and network relationships. The publish enterprises of Tainan pays most attention to enterprise resource, Chiayi to the outsourcing quality, but Taipei to the network relationships. The relationships among different constructs are that transaction cost, network relationships, outsourcing quality and source of enterprise have significant influence on the outsourcing decision, and the network relationships and outsourcing quality have significant influence on the outsourcing projects.
    显示于类别:[文化創意事業管理學系] 博碩士論文-出版與文化事業管理研究所(停招)

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