我國民間軍事類雜誌內容分析及讀者閱讀動機、滿足程度之研究－以「全球防衛雜誌」為例

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Title:	我國民間軍事類雜誌內容分析及讀者閱讀動機、滿足程度之研究－以「全球防衛雜誌」為例
Other Titles:	The Content Analysis and Uses and Gratification of Military Magazine, a Study of Defence International
Authors:	宋玉寧 Song, Yu-ning
Contributors:	出版事業管理研究所黃漢青 Han-ching Huang
Keywords:	內容分析;使用與滿足;軍事雜誌 Content Analysis;Uses and Gratification;Military Magazine
Date:	2007
Issue Date:	2015-08-05 16:12:55 (UTC+8)
Abstract:	我國的雜誌業在台灣政治解嚴、經濟起飛之後蓬勃發展，各種領域、型態的雜誌不斷面世，其中的軍事類雜誌，雖然屬於小眾的專業性雜誌，但創刊最早的「尖端科技軍事雜誌」，迄今也已有超過二十年的發行歷史，實屬不易，因此值得對其特色及讀者群進行探討。本研究選擇創刊歷史僅次於「尖端科技軍事雜誌」的「全球防衛雜誌」，利用內容分析方式，探討第一至二百五十期所刊登文章的主題特色，再根據使用與滿足理論，針對讀者進行問卷調查，探討「全球防衛雜誌」讀者的背景，讀者閱讀雜誌的動機，閱讀行為的特色，以及對於不同內容主題的滿足程度。此外，也探討不同背景的讀者，在閱讀動機、閱讀行為、滿足程度上是否存在差異性，以及閱讀動機與滿足程度之間是否具備關聯性。　　　　本研究結果發現，「全球防衛雜誌」的文章以介紹各類型武器裝備為主，其中航空器類文章刊登的比例最高。讀者男性居多，年齡層以二十一至四十歲為主，平均教育程度在大學╱專科以上，職業以大眾傳播、學生、軍警較多，多數未婚。大多數讀者是長期閱讀，但會選擇性閱讀刊登的文章，雜誌多為零買或翻閱，購買的雜誌大部分會收藏保存。閱讀雜誌的動機，可歸納為「求知性」、「休閒性」、「內容特色」。讀者對於雜誌內容滿足程度最高的是航空器類文章。　　The journalism in Taiwan has been thriving and flourishing after Taiwan goverment declared martial law ended, soon the economy took off; magazines of different fields and types were emerging constantly. Among these, although the military magazine belongs to the professional niche market, the very first published magazine, “Defense Technology Monthly” still managed to have an over 2 decades publishing history till now.　　　　The research studied the subject “Defence International”, which was first published right after “Defense Technology Monthly”. The study utilized the method of content analysis to examine the theme characteristics of the articles from the first to the two hundred fiftyth issues. Then the research according to Uses and Gratification theory to conduct the questionnaires for the readers in order to analyze the demographic background, the reading motivations, the reading behaviors of the readers of “Defence International”, and also the degrees of their gratification towards different contents and topics.　　　　The research points out that, the articles in “Defence International” mainly focused in various types of weapons and arms; among these, the aviation related articles had the highest published rate. Male readers were the dominant, the age distribution was from 21 to 40, the average education level was college/university or above, the major occupation distribution were in mass media, students, military and polices. The reading motivations can be categorized as “to acquire knowledge”, “to entertain”, and “the characteristics of the content”. Aviation related articles provide most satisfication to the readers.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies)

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