為因應現代人重視休閒活動之際，且人們逐漸對於戶外休閒活動的重視，對於生態旅遊的市場需求度提升，同時，人們對於相機的擁有率有大幅度的提升，因此人們在於旅遊的過程，攝影就常變成了一個最大的附屬活動之一，因此本研究著重於生態攝影、解說服務及生態旅遊三者間的關係。 本研究主要在探討不同的社經背景之遊客對於生態旅遊之動機、生態攝影與生態旅遊之認知、解說服務與生態旅遊之認知的差異，並探討生態攝影、解說服務及生態旅遊間的關係。同時，本研究採用相關量表設計問卷，針對位於玉山國家公園內的塔塔加之283位遊客方放問卷，以及針對6位專家學者進行開放式問卷進行分析。 研究結果顯示，遊客的參與生態旅遊動機、生態攝影與生態旅遊之認知、解說服務與生態旅遊之認知與本身的人格特質有顯著影響。同時，在生態攝影、解說服務及生態旅遊三者間的關係是緊密的，三者間若做好適度的規劃搭配，則能將其生態旅遊發展得更為完善且富教育之意義，其生態旅遊之價值性也可因此大幅度提升。 Responding to the modern people values leisure activity, outdoors leisure activity has becomes more and more emphasized. Therefore, people have the rate of possession of camera increase substantially, photography become an important tool by traveling. This study focuses on the relationship between ecology photography, interpretation service and eco-tourism. The central aim of this study is the examination of the social background of the tourists in order to understand relationship between travel motives, ecology photography, and ecology cognition, and different from interpretation service and eco-tourism cognition. This study adopts relevant assessment tables to design questionnaire. This survey was conducted 283 tourists in Tataka in the National park of Yushan and 6 professional proceeded reliability analysis. This study result indicates that tourists have gained influence on personality characteristic. Simultaneously, this goal is to further discuss the relationship between ecology photography, interpretation service and eco-tourism is inseparable. Then, eco-tourism values will more significations to integrate with education.
