| 摘要: | 本研究之目的，在探討廣告招牌的明視度、視認性以及觀看者的視覺認知。針對廣告介面的視覺性，瞭解招牌的色彩配色、圖像型態與文字造形，進行視覺認知研究。 研究方法，藉由訪問調查法，瞭解現況商家招牌介面元素的使用範圍，以及行人對於現況招牌的視認性與視覺感知；使用實驗法，將現有高普遍性的介面元素，逐一分類篩選，利用統計方法進行明視度與視認性評估，整合三者間的視認率，分析各項之間對應關係與程度差異，驗證主觀期望值推測整體視認率，是否達到國際標準視認率；最後，使用應用實用分析法解釋本研究之實驗結果。 研究結果，招牌介面所呈現的色彩明視度以紅、黃、青為最佳注目度；文字視認性採非手寫字體的黑體與圓體的整體視認率為最佳；圖像視認性則是幾何型態與複合型態為最佳整體視認率；另外，色彩配置圖文的整體視認率以黃底色黑圖文為最佳，其次是黃底灰圖文、紫底色白圖文、紅底白圖文與紅底黃圖文；在色彩與文字視認程度中，以高彩度配合無彩色之文字，或是高彩度配合低彩度之文字，招牌皆可達到國際視認率；在色彩與圖像視認程度中，則是配合明度對比與彩度對比高的圖地區格，能夠達到有效的視認率。其選用樣本所評估的整體視認率結果，適用於招牌的設計。
Goal of this research, in the discussion advertisement advertisement's visibility, regards recognizes the natural as well as viewer's visual cognition. In view of advertisement interface's visual, understood that the advertisement the colour matches colours, the image state and the writing shape, conducts the visual cognition research. The research technique, because of the visit survey procedure, understood that present situation business advertisement interface element the use scope, as well as the pedestrian regards regarding present situation advertisement recognizes the natural and the visual sensation; The use cut-and-try method, will have the high universal interface element, classifies screening one by one, carries on the visibility using the statistical method with to regard recognizes the appraisal, conformity three regards recognizes rate, analyses each between corresponding relationships and the degree difference, the confirmation subjective expected value extrapolated that entire stereoscope recognizes rate, whether to achieve the international standard to regard recognizes rate; Finally, the use application practical analytic method explains of experimental result this research. The findings, the advertisement interface presents color visibility take red, yellow, blue as best gazing; The writing regards recognizes the nature to pick the non-hand-written typeface the blackbody and the circles entire stereoscope recognize best rate. The image regards recognizes the nature is the geometry state and the compound state for best entire stereoscope recognizes rate. Moreover, the color disposition chart article entire stereoscope recognizes rate take the yellow bottom color black chart article as best, next is the yellow bottom color ash character, the purple bottom mispronounced character, the red bottom mispronounced character and the red bottom yellow character. In the color and the writing regard recognize in the degree, writing of by the high chroma coordination neutral color, perhaps the high chroma coordinates writing of the low chroma, the advertisement to be possible to achieve international regards recognizes rate. In the color and the image regard recognize in the degree, is coordinates the brilliance contrast and the chroma to the scaled height of burst chart area standard, can achieve effectively regards recognizes rate. It selects entire stereoscope recognizes rate the result which the sample appraises, is suitable in the advertisement design. |
