珊瑚飼養者之飼養動機、持續涉入及休閒效益之研究

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(M. A. Program in Leisure Industry) > Item 987654321/23083

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Title:	珊瑚飼養者之飼養動機、持續涉入及休閒效益之研究
Other Titles:	The Study on Coral Breeders' Motivation, Enduring Involvement and Leisure Benefits
Authors:	侯富議 Hou, Fu-Yi
Contributors:	文化創意事業管理學系休閒產業碩士班楊政郎 Cheng-Lang Yang
Keywords:	t檢定;描述性統計;飼養之動機;休閒效益;持續涉入情況 t Test;Descriptive Statistics;Motivation of Breeding;Leisure Benefits;Enduring Involvement
Date:	2015
Issue Date:	2015-08-24 14:53:53 (UTC+8)
Abstract:	觀賞水族是帶給人們飼養樂趣的休閒活動之一。近年來，由於養殖設備及技術的進步，因此珊瑚養殖人口逐漸增加，然而卻沒有對於珊瑚養殖休閒行為的相關研究。本研究之目的，在於瞭解珊瑚飼養者之飼養動機，分析其持續涉入的原因，以及獲得的休閒效益，以供水族相關業者經營規劃之參考。為達有效之研究目的，本研究採問卷調查法蒐集相關資料，分為背景變項量表、參與珊瑚飼養之動機、持續涉入情況、休閒效益等四個面向探討之，將有效問卷之結果進行不同背景變項資料分析、探索性因素分析、信度測試、描述性統計分析、差異性分析及迴歸分析。研究結果顯示，參與珊瑚飼養之飼養動機因年齡、教育程度、婚姻狀況或收入的不同而有所差異，持續涉入情況有性別上的差異，休閒效益則不因不同背景變項而有所差異。珊瑚飼養者之飼養動機的各構面中以心理動機得分最高，對整體休閒效益的影響也最大。持續涉入各構面中以興趣涉入得分最高，生活涉入構面對整體休閒效益的影響最大。休閒效益各構面中以心理效益得分最高。而在參與動機和持續涉入共六個構面中，生活涉入構面對整體休閒效益的影響最大。　　Ornamental aquarium is one of leisure activities to bring people some fun. Due to top-notched equipment and technology, coral breeders increased remarkably in recent years. The purpose of this study is to understand the motivations of coral breeders and analyze the reasons of enduring involvement and leisure benefits obtained to supply the aquarium-related industry operating reference planning. To achieve the purpose effectively, the study adopted questionnaire to collect relevant information, it consists of background variables scale, motivation of coral breeding, enduring involvement and leisure benefits. The data was analyzed by statistical methods of factor analysis, reliability analysis, descriptive statistics analysis, one-way ANOVA and regression analysis. The results show that significant difference in coral breeders' motivation could be found in terms of age, education background, marital status and income. Significant difference in enduring involvement could be found in terms of gender. There's no difference in leisure benefits could be found in terms of background variables. In the aspects of coral breeders' motivation, psychological motivation gets the highest score and have the greatest influence on leisure benefits. In the aspects of enduring involvement, interest involvement gets the highest score and living involvement have the greatest influence on leisure benefits. In the aspects of leisure benefits, psychological benefits gets the highest score. In the aspects of coral breeders' motivation and enduring involvement, living involvement have the greatest influence on leisure benefits.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(M. A. Program in Leisure Industry)

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