臺灣銀髮族具有錢、有閒、有自主規劃旅遊能力等特質，加上交通便利等外在資源，銀髮族儼然成為國內旅遊市場重要的潛在客層。本研究以臺灣60歲以上銀髮族為研究對象，採用「國人旅遊狀況調查」問卷資料為樣本，以2001年至2013年為研究期間，利用probit model與multinomail probit model兩階段模型，來探討銀髮族國內旅遊的機率，並且進一步分析銀髮族國內旅遊目的類型的參與機率。 研究結果顯示：（1）在是否參與國內旅遊部分：女性已婚、教育程度較高、月所得較高、年齡在70~74歲間旅遊機率較高；（2）在旅遊目的類型部分：「健身度假運動」類型以教育程度高、居住地為都會區及北部非都會型之受訪者旅遊機率較高，職業是家管或無業之受訪旅遊機率較低；「生態旅遊」類型以男性離婚或分居之受訪者旅遊機率較高，而男性已婚和無業之受訪者旅遊機率較低；「宗教性旅行」類型以教育程度愈高、月所得愈高、男性、居住地為都會區之受訪者旅遊機率較低，女性非已婚、高階專業或低階生產工作之受訪者旅遊機率較高；「探訪親友」以教育程度愈高、高階專業或低階生產工作之受訪者旅遊機率較高，而男性已婚和未婚喪偶、無業、月收入未滿二萬元、居住地為都會區和北部非都會區之受訪者旅遊機率較低；（3）由銀髮族旅遊目的類型趨勢分析可知，「純觀光旅行」比例逐年增加而其他類型減少。 本研究建議政府相關單位在提倡銀髮族旅遊議題時能多加促進各種出遊目的類型之條件、環境，讓銀髮族擁有更多元的選擇，亦可提供無意願旅遊的銀髮族更多的參與誘因。 Most of the elderly people in Taiwan are rich, free and able to make their own travel plans. In addition to convenient mass transportation, they consequently become potential customers in domestic tourist market. Understanding and analyzing the types of what their travel purposes are can help us explore some certain factors influencing how often they take a trip. This survey is based on 2001~2013 questionnaires of “The travel conditions of the seniors in Taiwan over the age of 60” from Tourism Bureau, MOTC. It aims to discuss if the rates of the elderly people who take a domestic trip rise, and analyze the relative types of taking a domestic trip by using probit model and multinomial probit model. The survey results show that: (1.) whether to take a domestic trip or not : Chances are that married female interviewees in the seventies with higher-educated background and high monthly pay would take a domestic trip. (2.) Types of travel purposes : Higher-educated interviewees living in downtown or in Taipei suburbs prefer to take a sport trip. Housekeeping or unemployed interviewees have little chance of taking this kind of trip. Divorced male interviewees or those who are in separation are more likely to take an eco-trip than married or unemployed ones do. The better education, pay and residence male interviewees in downtown possess, the less chance they would take a religious trip. Unmarried, professional or laboring female interviewees are much more interested in it instead. Higher-educated, professional, laboring interviewees are more likely to visit their relatives or friends by taking a trip. Married, widowed, unemployed or paid less than twenty thousand dollars per month male interviewees in downtown or Taipei suburbs don’t do so during the trip. (3.) According the analysis of the types of travel purposes, it suggests that taking a trip “simply” increase gradually every year. The survey recommends that the government should put the conditions and environment of all kinds of travel plans into consideration while promoting the elderly people to take a trip, which not only gives them more options but also offers more incentives to those who are unwilling to take part in any trips.
