臺灣臺語歌手與市場互動－以吳淑敏為例

南華大學機構典藏系統 > 藝術與設計學院 > 民族音樂學系 > 博碩士論文 > Item 987654321/23122

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题名:	臺灣臺語歌手與市場互動－以吳淑敏為例
其它题名:	Interactions between A TaiwanesePopular Singer and The Market--A Case Study of Wu Shumin
作者:	吳心韻 Wu, Hsin-Yun
貢獻者:	民族音樂學系孫俊彥 Chun-Yen Sun
关键词:	閱聽眾;臺語流行歌曲;演藝 audience;performing arts;Taiwanese pop music
日期:	2015
上传时间:	2015-08-24 15:26:40 (UTC+8)
摘要:	2013 年金曲獎流行音樂類最佳臺語女歌手獎由中國上海人李婭沙獲得後，引起各界對「傳統」與「創新」之爭議，但也證明了臺語流行歌曲已改變的事實。筆者從田野調查著手，藉由臺語歌手吳淑敏二十餘年的演唱生涯，討論當代環境下臺語流行歌曲的演藝與變遷。首先是演藝環境的改變，目前臺語流行音樂的經營在唱片收入驟減、百家爭鳴的情況下顯得生存不易，多數唱片因低成本的宣傳與製作，僅成為證明歌手仍存在的「名片」。不過臺語流行音樂仍企圖改變，第二、三章討論吳淑敏的歷年專輯，近期許多作品不論是曲風、唱腔等等，都是顛覆過去臺語歌曲風格的新樣貌。最後一章描述即使音樂文本變化，臺語唱片的收入仍以中南部地區、「秀場」風格及廟會節慶等等展演為主。這些當代臺語流行歌曲有創新有守舊，一直不斷摸索閱聽眾口味，閱聽眾對這些刺激則時而新鮮時而難以接受，看似一片混亂、搖擺不定。然而，就像1950 年代的「混血歌曲」、1990 年代的「新臺語歌」，這些曾備受爭議的「創新」，經過歷史的洪流之後，儼然也會成為當代的風格。　　After Li Ya-sha from China Shanghai obtained the award for Best Taiwanese pop singer award in 2013, the dispute of ＂traditional＂ and ＂innovative＂ was aroused, which also proved the fact that Taiwanese pop music has changed. I started from the field survey, with a singer Wu Shumin’s twenty-years singing career, discussing how Taiwanese pop music was performed and changed in that contemporary environment. The first is about the change of the environment of the performing arts. Currently, drastical decreasing revenues of producing Taiwanese pop records and huge number of the performances make the situation of survival even tougher; therefore, most albums with low producing and promoting budgets merely became “name cards” that prove the showing-up of the singers. However, Taiwanese pop still attempts to change. In the second and third chapters, I will discuss Wu Shumin’s albums over the years. Genre, singing styles, and etc., of her many recent works are new faces to subvert the style Taiwanese song in the past.The last chapter is about that even music text change income of Taiwanese albums is still mainly based on ＂Show＂style and performances in the temple festival in central and southern Taiwan. Some of these contemporary Taiwanese pop songs are innovative and some are old-fashioned, trying to explore the tastes of the audience. Sometimes the audience feels reading these stimulu fresh and sometimes hard to accept, seemingly chaotic, wavering. However, as 1950's ＂mestizo song＂, these,＂new Taiwanese songs＂ of the 1990s, have been controversially ＂innovative＂, after the tide of history, also become a contemporary style.
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