| 摘要: | 社會環境變動快速，創業的風潮方興未艾，舉凡在英國、美國、台灣或是其他先進國家，不論是是學術教育政府公部門或甚或企業界，對於創業管理發展研究議題都認為有其重要性﹐而重視程度更是顯而易見。創業不難，守住成功的果實卻是極其不易，許多人在從事管理層級一陣子後，漸漸地對於管理與產業發展開始有了自己的想法，因此創業的念頭油然而生，然而創業所要面對的是無數的危機與不確定因素。為落實研究更貼近創業者心路歷程，深入了解台灣地區創業家的生長背景及其跨原生學習領域之創業與創業歷程的成功因素，本研究以台灣雲嘉地區之在地營建商為研究對象，並以第三人的眼光，去詮釋一個跨原生學習領域從創傷到創業的故事，並藉由質性研究之深入訪談法，輔以生長背景、生活環境﹑人格特質、創業動機、創業失敗後轉型創業歷程及其領導特質為研究方向，故事的鋪陳分為七個階段「小樹的成長-背景造就潛力」、「個人特質」﹑「創業的動機」﹑「創業的過程」「創業的困難及問頤」、「事業的經營」及「生命之河流轉-創傷經驗/」之間的關聯性，加以分析與歸納出創業家創業歷程，進而提出問題，以供研究者及創業者的啟示。
As the society advanced rapidly, business establishment has become a trend that has attracted attentions from academics, government and industries globally for the importance of study on the development of business establishment management. It is not difficult to start a business, but sustainability is a harder challenge. After being in the management positions for some time, many start developing idea regarding business management and development. Therefore, the idea of having one’s own business gradually surfaces. Business establishment, however, involves unexpected crisis and uncertainty. In order to dig into business starters’ mind and factors of success during the process, this study is focused on the construction enterprises in the Yun-lin and Jia-yi areas to interpret a journey from failure to success from the point of view of a third person. This study was conducted with Qualitative Research Method through interviews involving topics like personal background, living environment, personality, motivation, transformation from failure to success, and final the characteristics of leadership. The study is divided in seven stages: Potential Established from the Background, Personal Characteristics, Motivation of Business Establishment, Progress of Business Establishment, Difficulties and Problems, Business Management and the Experiences of Failure. By studying on the connections among the seven stages, the author has concluded key factors from the process and provided questions for future researchers and enterprisers to take into considerations when dealing with starting one’s business. |
