南華大學機構典藏系統:Item 987654321/23218
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/23218


    Title: 市場調查分析整合系統App之建構
    Other Titles: The Construction of Integrated System App for Market Research and Analysis
    Authors: 黃鼎軒
    Huang, Ding-Syuan
    Contributors: 企業管理學系管理科學碩博士班
    郭東昇
    Tung-Sheng Kuo
    Keywords: 資訊系統;市場調查;Android
    Information System;Market Research;Android
    Date: 2015
    Issue Date: 2015-08-26 14:15:35 (UTC+8)
    Abstract: 　　為了提高市場調查的分析後的準確度，在實施合適的市場調查方案上必須非常嚴謹並審慎地考量，除此之外，在獲取龐大的資料後還得要謹慎地整理每一份可能取自不同來源的問卷數據。隨著嚴謹且繁複的研究程序施作市場調查活動，常用的問卷調查法(Questionnaire Survey)變得需要耗費十分龐大的資源和時間來做數據整理。　　因此，基於提高市場調查與統計分析的效率，同時讓市場調查與統計分析能更容易實施，本研究建立起一套基於問卷調查法的市場調查與統計分析整合系統。　　本系統建立起一套基於問卷調查法的市場調查與統計分析整合系統，其中包含容易使用的問卷蒐集App、問卷客製化設定檔、問卷資料庫以及統計分析整合系統App。從而使得資料蒐集以及統計分析的效率能有效提高，並降低資料蒐集過程可能產生的人為錯誤。且進一步在容易使用的統計分析整合系統分析之後，即刻給予研究人員掌握目標客群需求的建議，並進一步滿足客戶需求。
    　　In order to improve the accuracy of market research and statistical analysis, we must to be very strict and careful consideration on the implementation of appropriate market research program. In addition, since questionnaire data may come from different sources, the acquisition of huge information has to be carefully sort. With strict and complicated research program facilities for market research activities, it takes huge resources and time to do the data processing of the common questionnaire survey.　　Therefore, this study constructed an integrated system app for market research and analysis, which was questionnaire survey-based to improving the efficiency of market research and statistical analysis. Because of this study people can increase the efficiency for questionnaire data collection and decrease the opportunity of making mistake taken by dealing process for questionnaire data.
    Appears in Collections:[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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