本研究採質性研究，透過相關文獻分析來建立研究與假設，依據旅行業的特性研擬訪談大綱並選擇訪談對象進行深度訪談，探討旅行業面對氣候變遷影響下如何做好旅遊危機管理並將損失或危害降至最低，進而增進旅行業之發展。本研究根據旅遊業屬性之不同分別訪談綜合旅行社、甲種旅行社、實際操作團體之資深負責人或資深經理人及專任導遊、資深領隊、業界學者專家、及旅行公會副理事長進行深度訪談，並將訪談結果進行資料整理與分析，綜合上述研究所得結論如下：1. 綜合旅行社與甲種旅行社面對氣候變遷所造成的影響均表耽憂，同時均認為旅行業是一個高風險低穫利的行業。 2.當面對危機事件時，需立即將實際情況回報公司，並由公司高層做出最佳決策，避免因領隊、導遊個人經驗值不同而做出錯誤判斷。3.應積極蒐集危機事件案例並模擬演練，當危機狀況發生時能臨危不亂，並以旅客安全及權益為最高指導原則。 4.訊息應正確揭露，不可隱瞞欺騙旅客，危機處理方式應讓旅客知道，並取得旅客支持。 This study collected qualitative research through literature analysis to establish research and assumptions, based on characteristics of the travel industry interview outline and select the interviewee depth interviews to explore the tourism industry how to do the face of climate change under the Tourism Crisis management and loss or damage to a minimum, thereby enhancing the development of tourism industry。In this study, interviews were integrated travel agencies, travel agencies Class A properties, depending on tourism, the senior person responsible for the actual operation of or senior managers and full-time tour guide, a senior leader, and interviews conducted in-depth interviews and analysis of the results of data compilation, The above study has conclusions are as follows: 1. a kind of integrated travel and travel to face the impact of climate change caused by the delay tables are worried, but consider that the travel industry is a high-risk low-profit industry. 2. When faced with crisis, the need to return immediately to the actual situation of the company by company executives to make the best decisions to avoid a different leader, guide and personal experience to make wrong judgments. 3. The crisis should be actively collecting cases and simulation exercises can happen when a crisis situation unruffled and passenger safety and interests of the highest guiding principle. The message should be properly expose and conceal not deceive passengers, crisis management should let visitors know, and made guest support.
