慢遊認知、生活慢遊態度、慢遊意象及地方依附的關聯性研究

南華大學機構典藏系統 > 管理學院 > 旅遊管理學系(旅遊管理碩士班) > 博碩士論文-旅遊管理碩士班 > Item 987654321/23318

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题名:	慢遊認知、生活慢遊態度、慢遊意象及地方依附的關聯性研究
其它题名:	A Study of The Relationships Among Slow Travel's Cognition, Attitude, Image and Place Attachment
作者:	唐誼真 Tang, Yi-Chen
貢獻者:	旅遊管理學系旅遊管理碩士班丁誌魰 Chin-Wen Ting
关键词:	慢遊意象;生活慢遊態度;慢遊認知;地方依附 image of slow travel;attitude of slow travel;cognition of slow travel;place attachment
日期:	2015
上传时间:	2015-09-08 13:55:11 (UTC+8)
摘要:	近年來一股新興的旅遊趨勢崛起─慢遊(slow travel)，是以緩慢的步調、重視旅遊的體驗並減少對環境的衝擊之旅行。本研究針對國內已推行慢遊活動地區之遊客為研究對象，探討對慢遊的認知、生活態度、意象及地方依附之關聯性，其結果顯示：(1)遊客在慢遊認知上普遍認同。(2)慢遊認知對生活慢遊態度有顯著影響。(3)生活慢遊態度對地方依附無顯著影響，但在多群組分析中發現東部及西部有顯著差異、第一次遊玩及二次以上遊玩有顯著差異。(4)慢遊意象越高，其地方依附感則越高。本研究貢獻：初步確立國內符合慢遊要素的研究量表，可做為未來檢視其他推動慢遊活動之地區是否符合慢遊的要求。　　In recent years, the trend has been the rise of tourism-slow travel, is through the slow pace, the importance of travel experience and to reduce the environmental impact of tourism. The research is aimed to investigate visitors the relationships between cognition, attitude, image of slow travel and place attachment. This study shows：(1) Tourists generally agree on cognition of slow travel. (2) The significant differences between cognition and attitude of slow travel. (3) No significant differences between attitude of slow travel and place attachment. But in multiple-group analysis, we found the significant differences between the eastern and western tourists, and between once play and more than twice play. (4) The higher of the image of slow travel, the higher of the place attachment. The contribution of this study：Establishment of the scale to view slow travel’s elements in the area of related activities.
显示于类别:	[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

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