南華大學機構典藏系統:Item 987654321/23320
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    题名: 教師及旅遊業者對教師在旅遊表現感受差異性之探討
    其它题名: A Studyof the Perception Gap of Teacher's Tourism Behaviors between Teachers and Tourism Staffs
    作者: 洪碧璜
    Hung, Pi-Huang
    貢獻者: 旅遊管理學系旅遊管理碩士班
    丁誌魰
    Chin-Wen Ting
    关键词: 旅遊評價;旅遊品質;旅遊表現;人格特質
    Tourism Evaluation;Tourism Quality;Tourism Behaviors;Personality
    日期: 2015
    上传时间: 2015-09-08 13:55:13 (UTC+8)
    摘要: 　　教師平時於教學上戰戰兢兢，自我要求高，長久以來個性顯得較嚴謹，為導遊、領隊點名的三「師」黑名單之一，被認定有職業病，喜歡指正他人。　　本研究目的係探討教師及旅遊業者對教師在旅遊表現感受之差異性。以教師族群及旅遊從業人員為研究對象，進行問卷調查，共取得教師有效問卷438份，旅遊從業人員有效問卷60份，經描述性統計、信度分析、因素分析、t檢定與變異數分析、迴歸分析進行資料處理。　　研究結果如下：（1）教師不同的人格特質對於旅遊表現、旅遊品質及旅遊評價有顯著影響。（2）教師的旅遊表現對旅遊品質有顯著影響。（3）教師的旅遊品質對旅遊評價有顯著影響。（4）教師及旅遊從業人員對教師在旅遊表現之看法及旅遊評價之看法有顯著差異。本研究結果，分別對教師及旅遊從業人員及後續研究提出較客觀的建議，期望能縮小教師及旅遊從業人員對教師旅遊表現感受之差異。
    　　Most of teachers have high self-disciplined, conscientious attitude and custom of correction others that become the black list for the tour guide. Thus, they are assumed to have occupational disease. The purpose of this study is to investigate the perception gaps between the teachers and the tourism staffs during the tourism. In this study, the teachers and tourism staffs are be selected for the object. The valid questionnaires data were collected from 438 teachers and 60 tourism staffs. by descriptive statistic, reliability analysis, factor analysis, t-test, one-way ANOVA, regression analysis, etc. The resultsby statistical analysis found that:（1）Different teacher's personality traits have significant Icorrelation for the tourism behaviors, tourism quality and tourism evaluations.（2）The teachers tourism quality have significant impact on the tourism evaluations.（3）The tourism quality of the teachers have significant impact on the tourism evaluations.（4）Teachers and tourism staffs have significant differences in the view of the tourism behaviors and the tourism evaluations.　　This research results, teachers and tourism staffs and follow-up studies were made more objective advice, the perception gap of teacher's tourism behaviors between teachers and tourism staffsexpected to narrow.
    显示于类别:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

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