賞鳥距離限制對遊客之影響：以馬祖列島燕鷗保護區生態賞鷗之旅為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/23325

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Title:	賞鳥距離限制對遊客之影響：以馬祖列島燕鷗保護區生態賞鷗之旅為例
Other Titles:	The Set-Back Distance Effects to Tern-Watchers: A Case Study of an Ecotourism in Matsu Islands Tern Refuge
Authors:	陳思穎 Chen, Sih-Ying
Contributors:	旅遊管理學系旅遊管理碩士班許澤宇 Che-Yu Hsui
Keywords:	黑嘴端鳳頭燕鷗;緩衝區;生態旅遊;永續發展 Chinese crested tern;Buffer zone;Ecotourism;Sustainable development
Date:	2015
Issue Date:	2015-09-08 13:55:20 (UTC+8)
Abstract:	馬祖列島為國內多種燕鷗主要繁殖地，區內更擁有過去被認為已滅絕之黑嘴端鳳頭燕鷗，故劃設成立「馬祖列島燕鷗保護區」。自2001年起，當地政府即積極推動生態賞鷗之旅。然而由於賞鷗時間是訂在每年燕鷗繁殖育雛期，為減少對目標物種之人為干擾，因此配套之管理策略主要以核心區及緩衝區等分區(zoning)策略進行。其中緩衝區明定各保護區島礁低潮線向海延伸100公尺內之海域，不得有干擾海鳥之行為。該管理設計主要以生態保育為著眼點，規範人與鳥之「最短」間距。然而站在持續推動觀光的角度而言，賞鷗船舶與被觀賞物保持100公尺間距之管理措施是否可使遊客接受?是迫切亟需釐清的事實。換言之，從遊客觀點了解可接受之人、鳥「最遠」距離是否與既有之緩衝距離有所交集，是本研究想探究之主要問題，亦是確保生態賞鷗之旅永續經營之關鍵因素之一。在研究設計方面，本研究以1:1大小之燕鷗圖片分別擺設距離受試者5公尺、20公尺、50公尺、80公尺及100公尺距離進行情境模擬，並於某大學廣場上以便利抽樣方式共計施測150人次。透過觀賞品質滿意度問卷，探究觀賞距離對遊客之影響。在資料分析上以敘述統計。試驗結果發現，遊客所期望之距離與現行政府規定100公尺間距有不小之落差，故現地是否應繼續推動生態賞鷗之旅值得再思考。此外受測者之保育態度與所接受之最遠賞鳥距離呈正相關，因此未來若仍以緩衝距離限制為思維，則目標客群應予以修正。　　Matsu Islands Tern Refuge was established in 2000, it is well known that the area is the main breeding site of many kinds of terns; it is also famous for the Chinese crested tern (CCT), which was regard as an extinct species in the past. Therefore, the tern-watching tour was prompted by local government. According to the related studies, negative effects on avian ecology from tourism disturbance were approved. To mitigate the activity impacts, the government agency applied zoning strategies as management regime, including of setting core zone and buffer zone. Such conventional management design was based on ecological conservation concern. However, there are scarce discussions on how the observed distance limitation affects visitors’ experience. Therefore, the overriding objective of the research is to identify the interaction distance between tourists and the target species, considering both conservation issues and tourists experience, to ensure the sustainability of ecotourism. An experiment was conducted in campus of an university, the experimental subjects were queried their experience quality when they observed remote terns photos (1:1 ratio); specifically, the photos were set far from the observer 5 meter (m), 20 m, 50 m, 80 m and 100 m, respectively. During the study period, a total of 130 questionnaires were collected. Next, the collected data were analyzed by the descriptive statistics, to identify the experience difference caused by different observed distance. The results show that the expected allowable distance from the view of visitors has the gap and conflict between the policy planners; therefore, the government agency should reconsider the progression of tern-watching activity; additionally, the relationship between visitors’ conservation attitudes and allowable largest observed distance are positively correlated, the implication is that the tour target customers group should be adjusted under the current zoning strategies.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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