南華大學機構典藏系統:Item 987654321/23438
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 18278/19583 (93%)
造訪人次 : 915001      線上人數 : 840
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/23438


    題名: 以商務模式圖分析有機農產品行動商務模式
    其他題名: Analysis of Mobile-Based Business Model for Organic Agricultural Products Using BMC
    作者: 梁鳳君
    Liang, Feng-Chun
    貢獻者: 資訊管理學系
    陳宗義
    Zong-Yi Chen
    關鍵詞: 商業模式圖;商業模式;行動裝置;電子商務;有機農產品
    Mobile Device;E-commerce;Business Model Canvas (BMC);Business Model;Organic Agricultural Product
    日期: 2015
    上傳時間: 2015-09-10 16:55:13 (UTC+8)
    摘要: 　　有機農產品在世界各國已開始漸漸流行，受到相當多消費者的關注，在台灣亦快速發展中。但大多數消費者還是對有機農產品（Organic Product）認識的不多或無適當資訊管道了解，造成有機農產品產量不足或供過於求之窘境。隨著科技的發展，許多企業對電子商務（E-commerce）技術之應用已漸趨成熟。有鑑於此，本研究將探討應用行動裝置（Mobile Device）帄台，協助有機農產品的銷售，期以創新的電子商業模式（Business Model）輔助有機農業生產及市場銷售。本研究透過質性研究的方式，以商業模式圖（Business Model Canvas，BMC）之九個區塊作為本研究的分析工具。挑選5 位具有機農產品銷售及種植實務經驗之專家進行訪談，最後參考訪談之專家意見，設計有機農產品新型電子商業模式。
    　　Organic agricultural products have recently gained considerable consumer attention and global popularity. These products have also been developed rapidly in Taiwan. However, most consumers either have limited knowledge or inadequate access to information on organic agricultural products. This results in an insufficient supply or constant oversupply of organic agricultural products. Responding to developments in science and technology, many enterprises have proficiently used e-commerce models. This study thus investigated the use of mobile devices as a platform to promote organic agricultural product sales. The purpose of this investigation was to develop an innovative e-commerce model to enhance organic agricultural product sales and marketing. By using a qualitative research method, this study applied the nine sections of the business-model canvas as an analytical approach. Moreover, five experts in organic agricultural product marketing or planting were recruited for interviews. Through these interviews, expert knowledge was acquired to facilitate designing a novel e-commerce model to enhance organic agricultural product sales and marketing.
    顯示於類別:[資訊管理學系] 博碩士論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    103NHU00396028-001.pdf1258KbAdobe PDF321檢視/開啟
    index.html0KbHTML175檢視/開啟


    在NHUIR中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋