An Analysis of Pricing Strategy under Growing Income Inequality: A Case of Travel Product

南華大學機構典藏系統 > 管理學院 > 旅遊管理學系(旅遊管理碩士班) > 期刊論文 > Item 987654321/23465

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/23465

题名:	An Analysis of Pricing Strategy under Growing Income Inequality: A Case of Travel Product
作者:	丁誌魰;Ting, Chih-Wen;Chen, Miao-Sheng;Huang, Fang-Chi
貢獻者:	旅遊管理學系
关键词:	Income inequality;willingness to pay (WTP);affordable price;pricing strategies
日期:	2010-12
上传时间:	2015-09-18 17:13:41 (UTC+8)
摘要:	From the perspective of the firms, it is important to understand customer’s demand and willingness to pay (WTP). The objective of this study is trying to present the pricing strategies on growing income inequality in order to maximize the firm’s profit. A basic premise of this study assume that effective demand function is influenced by consumer’s affordable price. We discuss when the firms set unit selling price of the product is higher(lower) than average value of consumer’s affordable price, whether it will affect profit of the firms, optimal selling price or not. The numerical analysis demonstrates under growing income inequality, when the firms set unit selling price of the product is higher than the average value of consumer’s affordable price, the higher of unit selling price does not bring more beneficial to the firms. When the firms set unit selling price of the product is lower than the average value of consumer’s affordable price, the profit of firms would be gradually convex as the high of unit selling price is.
關聯:	Journal of Statistics & Management Systems 12卷3期 pp.485-500
显示于类别:	[旅遊管理學系(旅遊管理碩士班)] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	467	检视/开启

在NHUIR中所有的数据项都受到原著作权保护.

TAIR相关文章

数据加载中.....