南華大學機構典藏系統:Item 987654321/23484
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/23484


    Title: 使用倒傳遞網路預測虛擬通路之消費者行為--以Yahoo！奇摩拍賣為例
    Other Titles: Using BPN to Predict the Consumer Behavior of the Virtual Channel: An Example of Yahoo! Kimo Auction
    Authors: 丁誌魰;何政州;黃俊瑋
    Contributors: 旅遊管理學系
    Keywords: 倒傳遞類神經網路;關係行銷;預測;忠誠度;Backpropagation neural network;Relationship marketing;Prediction;Loyalty
    Date: 2007-12
    Issue Date: 2015-09-18 17:14:09 (UTC+8)
    Relation: 商管科技季刊
    8卷4期
    pp.393-416
    Appears in Collections:[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Periodical Articles

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