本研究試圖從西洋水、火、土、風四類星象來探討傳播科系學生之人格特質與衝突管理模式。研究結果對於重視衝突管理人才的傳播業界，在使用人格特質測驗來徵試適合組織的衝突管理人才時，將會是項有意義的參考。基於研究結果可作為傳播組織徵才與用人之參考，本研究採立意取樣，取七所中南部大學之大四傳播科系學生作為樣本母群，發放問卷1000份，回收有效問卷706份，有效問卷回收率為70.6%。本研究問題分別以人格特質為控制變項，衝突管理模式為效標變項，進行典型相關分析，確認各變項間之關聯性。結果顯示，傳播科系學生當中，四類星象具不同人格特質者，得以預測因應衝突時所採取的差異性策略。 This study tries to understand the conflict management styles of the university students majored in media and communications, based on their personality traits according to the four elements (Water, Fire, Earth, and Air) of astrological signs. A purposive sample of 1,000 university students majored in mass communication from nine universities in Taiwan was conducted. There were a total of 706 responses, yielding a 70.6% valid response rate. Through canonical correlation analyses, the relations between personality traits and conflict management styles from the perspective of the four elements of astrological signs were examined. This study found that conflict management styles can be predicted based on a person’s personality type using the four astrological elements of Water, Fire, Earth, and Air. Therefore, the data presented in this work is very useful for organizations in the fields of communications and media, those often deal with conflicts, in order to recruit specialists in conflict management.
