隨著自行車的風潮，投入自行車休閒活動的人口逐年增加，因此自行車塗裝的喜好便成為重要的研究課題之一。本研究以自行車車架塗裝樣本為例，並以SD 法進行意象評量，再透過問卷調查，以SPSS軟體進行統計分析，以分析受試者的心理感知及車架塗裝評價。本研究結果發現，男性受試者對於自行車車架塗裝的色調偏好前三名是：亮色調、鮮色調、深色調，此三種色調可以營造出活力、爽朗、高尚、穩重等感覺；女性受試者對於自行車車架塗裝的色調偏好前三名是：淺色調、柔色調、亮色調、強色調，此四種色調可以營造出輕盈、悠閒、清新、女性化等視覺感覺。不同性別的受試者均對於車架塗裝的色調偏好明度較高且鮮明活潑的感覺，男性受試者偏好深色調，女性受試者偏好粉色調，對車架色調意象評價有明顯的差異，此研究結果有助於自行車廠商了解使用者的評價偏好。 With the prevalence of bicycle, the population of bicycle-based recreational activity increases over years. Therefore, the preference for bicycle painting has become a research topic. This study took bicycle frame painting samples as examples, used SD method for image assessment, and employed SPSS for statistical analysis of questionnaire survey. The purpose was to analyze the subjects' psychological perception and frame painting evaluation. The results showed that the top three tones of bicycle frame painting preferred by male subjects are bright tone, vivid tone and deep tone. The three tones can build lively, bright, noble and calm feelings. The top four tones of bicycle frame painting preferred by female subjects are light tone, soft tone, bright tone and strong tone. The four tones can build lightsome, leisurely, fresh and female visual feelings. The subjects of different genders prefer bright and vivid tones of frame painting. The male subjects prefer deep tone, the female subjects prefer pink tone. There is obvious difference in the frame tone image evaluation. The findings can help the bicycle factories know the users' evaluation preference.
