南華大學機構典藏系統:Item 987654321/23928
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 18278/19583 (93%)
造访人次 : 913418      在线人数 : 204
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/23928


    题名: THE OPPORTUNITIES AND CHALLENGES OF VIETNAM'S CONVENIENCE STORES. LEARNING FROM TAIWAN
    作者: Dao, Minh Hanh;謝蕙后
    貢獻者: 南華大學企業管理學系;南華大學文化創意事業管理研究所
    关键词: Convenience stores;Taiwan's retail market;Vietnam's retail market;marketing strategy;marketing analysis;trends;customer behavior;opportunities and challenges
    日期: 2016-05-01
    上传时间: 2016-05-24 11:32:41 (UTC+8)
    出版者: 南華大學文化創意事業管理學系
    摘要: Recent years, a revolution have witnessed in retail marketing in Asia, especially according to Euromonitor lifestyle report from April 2012, Taiwan has the highest per capita density of convenience stores [1]. Convenience store chains can be found in everywhere – city or countryside – and the integrated services is why the Taiwanese love their convenience stores so much. Just like picking up a snack or a drink, you can pay your utility bills, buy movie tickets, use the ATM, have your blood pressure measured, print documents and so much more – all within one convenience store. At the same time, another country – Vietnam, What happens in Vietnam? Vietnam does not move step by step in the retail development path. Instead, Vietnam’s retail progress is impressive and chaotic with the fierce competition of the various retail channels. This paper aims to appreciate the whole of Vietnam’s retail market and analyzes about the opportunities and challenges of Vietnam's convenience stores. The trends of convenience stores and some affected elements will be researched in the economic situation which the multinational retail groups have taken active steps to penetrate Vietnam's retail market. Something will be noted from analyzing marketing strategy of Taiwan's successful convenience store chains. Some methodologies have adopted in the research such as case-study analysis. Moreover, in this thesis, the author's knowledge and observations are also utilized to analyze the market, predict the trends and come to specific solutions for assisting sustainable development in the future. The deductive research approach is applied.
    關聯: 文化事業與管理研究
    15期
    显示于类别:[本校期刊] 文化事業與管理研究
    [文化創意事業管理學系] 文化事業與管理研究

    文件中的档案:

    档案 描述 大小格式浏览次数
    3033001501.pdf1847KbAdobe PDF4079检视/开启
    index.html0KbHTML697检视/开启


    在NHUIR中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈