慶典活動旅遊動機、滿意度與重遊意願之研究：以嘉義縣嘉藝賞燈趣為例

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(M. A. Program in Leisure Industry) > Item 987654321/24278

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Title:	慶典活動旅遊動機、滿意度與重遊意願之研究：以嘉義縣嘉藝賞燈趣為例
Other Titles:	The Research on Travel Motivation, Satisfaction and Revisiting Willingness: A Case Study of the Chiayi County Lantern Festival
Authors:	陳志樅 Chen, Chih-Tsung
Contributors:	文化創意事業管理學系休閒產業碩士班楊政郎 Cheng-Lang Yang
Keywords:	燈會;旅遊動機;旅遊滿意度;重遊意願;忠誠度 Lantern Festival;Tourism Motivationt;Tourism Satisfaction;Revisit Intention;Loyalty
Date:	2016
Issue Date:	2016-10-12 14:49:39 (UTC+8)
Abstract:	本研究主要探討，嘉藝賞燈趣的遊客在動機、滿意度與重遊意願的關係為何。到燈會現場發放問卷，將問卷數據透過SPSS分析，使用描述性統計、t檢定、單因子變異數分析、迴歸分析等方法。研究發現:遊客特質，例如:性別、旅遊同伴、居住地、教育程度、職業類型、個人月平均收入，在觀賞燈會動機、賞燈會滿意度、重遊意願有差異，且透過迴歸分析發現，觀賞燈會動機、賞燈會滿意度對重遊意願有正向關係。　　This study mainly research the relationship between motivation, satisfaction and the willingness in revisiting of the visitors who have been to Chiayi Lantern Festival. Questionnaires were filled out by the visitors there. The questionnaire data was analyzed by descriptive statistics, t-test, one-way ANOVA and regression analysis of the SPSS. The study showed that there are differences in motivation, satisfaction and the willing of revisiting. The regression analysis showed that motivation and satisfaction are positively associated with the willingness of revisiting.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(M. A. Program in Leisure Industry)

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