| 摘要: | 觀光與休閒旅遊成為全球化現象，致使全球多元文化的差異，成為文化商品的趨勢也愈來愈明顯。全球化（globalization）是一長期的不平衡和複雜的過程，在政治、社會、經濟和文化的發展上，透過現代化（Modernization）過程，傳統社會轉變成現代社會，現代社會流動大變遷，工業化和都市化隨之而來，文化的議題與社會的界線模糊不明。藉由文化之名進行的觀光旅遊本身也建構出一「文化意象」作為吸引力的對象，以此號召。文化觀光並不止於對過去文化產物的消費而已，更以當代文化或者以區域中的人群其生活方式（the way of life）為消費對象。文化觀光作為規劃（planning）的取向，一直是文化的經濟思考，作為發展區域，城市以及地方的重要取向，或者是兼具創意與消費的新思維。本文藉由「林田山」模式說明文資美學經濟有三個面向：(1)產業內部功能的文化再生產。(2)參與生產經驗的體驗再生產。(3)土地、空間、文資景觀的保存再生產。「林田山」由社造發動，其具體項目有台灣林業文化的遺跡，作為產業文化遺跡來進行體驗。也有園區內林業生產的生活聚落，日式雨淋板黑瓦的建築，林業舊員工居住的活聚落山城。林業產業社區記憶的展示館，與社區經營的咖啡廳作為文化消費空間地景，增進未來的想像。創意（creativity）可以與經濟連結在一起，建構起服務性的關聯，追求有美學品質，或者具有風格特性的生活方式，透過視覺與凝視之中介，貫穿全身體五感官的體驗，引發文化諸產業的可能性。文化觀光有機會對地方美學的創造，主要在於創造地方地景詩學，生活世界中天地人神的創造，儀式性與時間積累下的身體、姿態與物件，都是地方美學具體呈現的部份。
Since Tourism and leisure travel become a global phenomenon, global multicultural differences as cultural products evidently start to be a trend. Globalization is a long-term imbalanced , complex process. Through the development of politics, society, economy and culture, a traditional society develops into a modern society. As a result, industrialization and urbanization followed. The boundaries between cultural issues and society are blurred and vague. Cultural tourism is not only the consumption for the cultural products of the past, but also for the contemporary culture or the lifestyle of the population in certain areas. Culture Tourism as a planning orientation has always been an important aspect for the the development of districts, cities, or local regins. This paper by applying the mode ＂Lin-tien-shan＂ tries to explain the three features of culture heritage aestheitcs economy : 1. the reproduction of cultural industry 2.the reproduction of the experience involving in cultural industry 3. the reproduction of land, space, cultural assets reservation. ＂Lin-tien-shan＂ was generated by community empowerment to launch its specific projects in Taiwan Forestry cultural relics, as the industrial culture remnants to experience. The park also has forestry industry settlements, Japanese style ” rain protection board” construction, forestry workers’ aged dormitory, forestry industry exhibition hall , and community-run café as a cultural landscape space. Creativity constructed with the assoiciation of service can be linked together with the economy. The pursuit of aesthetic quality, or having a characteristic style of life through the intermediary of vision and gazing,or through the five-sense experience, lead to various possibilities of cultural industry. |
