消費者對於食品安全問題的認知及認知後所表現的消費態度,對食品產銷企業及政府機構的食安政策制定的選擇皆會產生深刻影響。食品安全問題的研究可分為市場需求與法規制度兩個方面。其中市場需求面的主要決策者為在食品市場上決定是否購貨之消費者;他們對食品安全的認知左右整個食品供應鏈的行程途徑。而法規制度面則是從政府衛生機構的立場考量,應如何進行食安相關法規制度的建立與修正。本研究以食品效期是如何影響消費者每次購買量作為研究的起點。其次是,站在食品廠商的立場,不考慮食品含違法添加物情況下,構建利潤最大化之新鮮性產品的存貨模式。最後是,在新鮮性產品存貨模式中,增加政府衛生單位進行衛生稽查相關因素;分析食品廠商為延長食品效期、反應稽查而添加非法食品添加物行為;使政府衛生單位得到稽查食品安全的最佳解。 Government health institutions and food Enterprises for food safety policy making have been remarkably affected not only by consumer’s awareness toward food safety problem but also consumer behavior presented after consumer awareness. Food safety issue studies can be divided into two aspects, one is marketing demand and the other one is law/regulation. Main decision maker for marketing demand aspect is consumers whose decide to purchase. In addition, food supply chain development is also influenced by consumer’s food safety awareness. However, law and regulation is considered from government health institution’s point of view to legislate and revise suitable foods safety law and regulation. This study starts with the aspect that how consumer's purchasing quantities is influenced by food expiry date. Then profit maximizing inventory model of freshness product is able to be constructed from food enterprise's point of view without considering product contained illegal additives. Eventually, food enterprises' behavior of adding illegal additives in order to extend food expiry date and against sanitary inspection can be analyzed by increasing the condition of sanitary inspection of government health institutions within inventory model of freshness product. As the result, the government health institution is able to gain best solution of auditing food safety.