本研究探討服務品質、顧客滿意度、顧客忠誠度之關係，透過問卷調查法，採隨機發放問卷，共發放200份問卷，扣除無效問卷0份，有效問卷200份，有效問卷回收率100%。研究結果顯示：（1） 服務品質對於顧客滿意度有顯著正向影響；（2）服務品質對於顧客忠誠度有顯著正向影響; （3）顧客滿意度對於顧客忠誠度有顯著正向影響和（4）服務品質與顧客滿意度對於顧客忠誠度有顯著正向影響。 This research examines relationship among service quality, customer satisfaction, and customer loyalty. By using survey, 200 questionnaire were distributed and 200 effective questionnaire were collected, the effective questionnaire returns-ratio is 100%. Preliminary findings showed that showed that：（1） service quality is significantly positive related to customer satisfaction, （2） service quality is significantly positive related to customer loyalty, （3） customer satisfaction is significantly positive related to customer loyalty, （4） service quality and customer satisfaction are positively related to customer loyalty.
