涉入程度、知覺價值與顧客滿意度關係之研究－以芳療保健為例

南華大學機構典藏系統 > 管理學院 > 企業管理學系(管理科學碩/博士班,非營利事業管理碩士班) > 博碩士論文-管理科學碩博士班 > Item 987654321/24436

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题名:	涉入程度、知覺價值與顧客滿意度關係之研究－以芳療保健為例
其它题名:	A Study on the Relationships among Involvement, Perceived Value and Customer Satisfaction--Aromatherapy Health as an Example
作者:	張艾君 Chang, Ai-Chun
貢獻者:	企業管理學系管理科學碩博士班黃國忠 Kuo-Chung Huang
关键词:	顧客滿意度;知覺價值;涉入程度;芳療保健 Customer Satisfaction;Perceived Value;Involvement;Aromatherapy Health
日期:	2016
上传时间:	2016-10-25 16:09:11 (UTC+8)
摘要:	本研究的目的欲探討芳療保健消費者顧客滿意度因素之研究。本研究以使用過芳療保健相關服務之消費者為研究對象，並採用非隨機的便利抽樣法的方式進行問卷調查，共發出300份，回收270份，扣除無效問卷20份，有效問卷為250份，有效問卷回收率83.33%。　　本研究所得結論如下：不同的職業在涉入程度與知覺價值上有顯著差異；涉入程度對知覺價值與顧客滿意度有顯著正向之影響；知覺價值對顧客滿意度有顯著正向之影響；知覺價值在涉入程度與顧客滿意度之間具有部分中介效果。　　The purpose of this study is to explore influential factors of satisfaction of consumers of aromatherapy health. By using non-random convenience sampling method, in this study, data were collected from consumers experienced by aromatherapy health. 270 out of 300 questionnaires were received, in which 20 questionnaires were invalid such that 250 questionnaires are valid, and the effective response rate is 83.33%.　　The resulting conclusions are as follows: Different occupation results in significant differences on involvement and perceived value. Involvement has a significantly positive effect on perceived value and customer satisfaction respectively. Perceived value has a significantly positive effect on customer satisfaction. Perceived value has a significantly partial mediation effect on the relationships between involvement and customer satisfaction.
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