危機處理、意識型態與國軍形象：以洪仲丘、勞乃成事件為例的問卷調查研究

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Title:	危機處理、意識型態與國軍形象：以洪仲丘、勞乃成事件為例的問卷調查研究
Other Titles:	Crisis Management, Ideology and the Image of the ROC Military: A Study on the Questionnaire from the Examples of the Hung Chung‐Chiu and the Lao Nai‐Cheng Events
Authors:	張嘉珉 Chang, Chia-Min
Contributors:	國際事務與企業學系公共政策研究碩士班楊仕樂 Shih-Yueh Yang
Keywords:	軍紀;危機處理;公共關係;意識型態;國軍形象 Discipline;Crisis Management;Public Relations;Ideology;Publuc Image of R.O.C. Military
Date:	2016
Issue Date:	2016-10-26 13:34:03 (UTC+8)
Abstract:	「鐵的紀律」是軍人形象的表徵，也是軍人獲取社會大眾信任的基礎。然而，近年來的幾件軍紀案件，重創了國軍的形象，尤以洪仲丘與勞乃成兩起事件為最。不諱言，在這兩起事件中，國軍不免都有要虛心檢討改進之處，但是，這類事件並非沒有前例，為何就是這兩次事件引起這麼大的效應？對此，本研究主張，國軍形象其實並非如此惡劣，此兩次事件對國軍的衝擊，除了是國軍公共關係危機處理的不當，更是意識型態驅動的政治鬥爭。國軍若能有良好的公共關係危機處理，並排除政治意識型態的影響，是可以扭轉這兩次事件對於國軍形象的衝擊。本研究將透過問卷調查驗證此一主張。　　＂Iron discipline＂ is the soul of soldiers and the key for soldiers to win public respects. Unfortunately, in recent years, two discipline-related scandals, the Hung Chung-Chiu and Lao Nai-Cheng cases, damaged the public image of R.O.C. military badly. Regarding these two cases, reviews and improvements within R.O.C. military are indeed necessary. Nonetheless, similar incidents happened before. Why should these two cases caused such a huge damage to the public image of R.O.C. military? This study argued that, the image of RO.C. military is actually not so bad. The huge damage caused by these two cases was due to improper public relations crisis management and ideology-driven political struggle. With adequate public relations crisis management and the political ideology excluded, R.O.C. military can regain its reputation. This argument is verified by the questionnaire survey of this article.
Appears in Collections:	[Department of International and China Studies, The M.A. Program of Asia-Pacific Studies and Public Policy Studies] Disserations and Theses(M.A. Program in Public Policy Studies)

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