| 摘要: | 大部份的女孩從小聽著灰姑娘的故事長大，也期待某一天可以穿著美麗的玻璃鞋走向幸福的那一端，因為研究者自小對於高跟鞋有著難以言喻的喜愛，而婚鞋對於女性結婚這件大事上代表的是邁向幸福的開始；因此，本論將探討女性消費者對「婚鞋」設計之美學偏好及細究不同年齡與婚鞋設計之關聯性、解讀理想婚鞋與新娘形象、婚禮、婚姻之連結及分析女性消費者在選購「婚鞋」行為模式下所隱含的文化意義。 本研究主要採「問卷調查法」，以國內女性準新娘共計172位為研究對象，調查選購婚鞋時之評估準則與美學偏好，再以（Likert Scale）李克特量表做為調查測量法；利用次數分配、平均值、標準差和百分比來彙整說明各項因素，藉以顯示出樣本的分佈情形與概況；再以「形容詞語彙分析」希望受測者能以文字來描述對婚鞋、新娘形象、婚禮、婚姻在心中所形成的意象。 研究結果發現全包式鞋款、粉白色系、鞋面為素面設計、鞋跟4-6公分的鞋款較為受測者所偏好與接受；涼鞋、無包覆式鞋款、黑色系、較繁複的設計以及鞋跟8公分以上較不被受測者所青睞。而選購婚鞋時的價位會比平時購鞋的價位要高一些。 根據上述研究發現本研究提出：婚鞋產業涵蓋了美學、人體工學以及文化意義的考量，而女性消費者在選購婚鞋時縱然有個人偏好的造形元素，但舒適度仍構成一雙完美婚鞋的關鍵因素。此一發現也可供往後的設計者參考，讓一生中重要時刻的婚鞋除了美麗耀眼之外，更擁有最佳的舒適度，一如讓人嚮往的美好婚姻關係。
Most girls have heard of the Cinderella story growing up, and they dream of walking down the aisle someday wearing beautiful glass high heeled shoes. Because of the researcher’s indescribable fondness for high heels and because wedding shoes worn for major events such as weddings symbolize the beginning of happiness, this paper explored the female consumers’ aesthetic preference for the “wedding shoes” design. It elaborates on the correlation between age and wedding shoes design, interprets the image of ideal wedding shoes and bride styling and the connection between a wedding and marriage, and analyzes the implicit cultural significance of the female consumers’ “wedding shoes” purchase behavioral model. A survey was conducted in this study, with 172 domestic brides-to-be as the research participants. Through the survey, the assessment criteria and aesthetic preferences for the wedding shoes bought were investigated. Then, the Likert Scale was used as the survey measurement method. Through frequency distribution, mean, standard deviation and percentage methods, the factors were compiled and described, through which the sample distribution status and summary were shown. The “adjective vocabulary analysis” was then adopted for the participants to describe in words the imagery of wedding shoes, marriage, wedding and bride concept formed by the brides in their minds. The findings show that the women preferred closed-toe shoe style, pink and white colors, plain shoe design, and heels from 4-6cm high, while the women least preferred sandals, open-toe shoe style, black color, complex designs and heels that were more than 8cm high. The women were willing to pay slightly more for wedding shoes than what they were normally willing to pay for other kinds of shoes. Based on the above research findings, it was proposed in this study that the wedding shoes industry must take into account aesthetics, ergonomics and cultural significance. On the other hand, despite the factors of the female consumers’ personal preferences for style when choosing wedding shoes to buy, comfort was a crucial factor constituting a perfect pair of wedding shoes. This finding shall serve as a reference for follow-up designers, so that wedding shoes worn during one’s important moment in life will not only look beautiful and dazzling, but will also provide the best comfort, just as what a beautiful marriage everyone longs for is all about. |
