綠島梅花鹿生態旅遊推動之經驗、衝擊與管理

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/24619

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Title:	綠島梅花鹿生態旅遊推動之經驗、衝擊與管理
Other Titles:	Sika Deer Ecotourism's Experience, Impact and Management in Green Island, Taiwan
Authors:	張勝淇 Chang, Sheng-Chi
Contributors:	旅遊管理學系旅遊管理碩士班許澤宇 Che-Yu Hsui
Keywords:	野生動物觀光;梅花鹿;生態旅遊 Wildlife Tourism;Sika Deer;Ecotourism
Date:	2016
Issue Date:	2016-10-28 17:03:33 (UTC+8)
Abstract:	野生動物觀光是以自然資源為基礎的活動，遊客可在野外觀賞野生動物迷人的外表、觀察其覓食行為，或攝影、觸摸、餵食等，因此是具永續性的活動。本研究之目的在探討綠島的梅花鹿生態旅遊情形，期望藉由本研究結果對未來綠島梅花鹿生態旅遊發展提出建議。本研究採文獻回顧、參與觀察、深入訪談等質性研究方法，探討梅花鹿生態旅遊推動之經驗、衝擊與管理。　　研究結果發現，綠島梅花鹿觀光分成兩種型式，一是到鄉公所委外經營之梅花鹿生態園區體驗、另一則是野外的夜觀行程。其中生態園區經營三年(2007-2010)，業者在無法負荷虧損的情況下已結束營業，目前屬於休園情況。究其原因包含規劃不良及無法獲得當地社區支持有關。進一步來說，在園區之體驗，遊客沒有辦法直接和梅花鹿有近距離的互動，加上梅花鹿的數量不足，因此無法吸引遊客入園參觀。至於夜觀活動，主要由民宿業者推動。然調查亦發現，影響夜觀品質有諸多因素，在無法確保遊客看得到梅花鹿之情況，遊客多所抱怨。此外，本研究亦提出綠島梅花鹿觀光所可能面臨之衝擊，研究結果可以提供國內其他地區推動梅花鹿觀光之參考。　　Wildlife tourism is a natural resource-based activity where tourists can appreciate attractive wildlife outdoors, observe their foraging behavior or take photographs, touch and feed them. Therefore, it is a sustainable activity. The purpose of this study is to investigate the ecotourism of sika deer in Green Island. This study intends to propose suggestions for the future development of ecotourism of sika deer in Green Island according to the research results. This study used qualitative research methods, such as literature review, participant observation, and in-depth interviews, to investigate the experience, impact, and management of promotion of ecotourism of sika deer.　　This study found that, the tourism of sika deer in Green Island is divided into two types. One type is to experience outsourced sika deer ecological park, and the other type is to go sightseeing tour at night in the wild. Ecological park was operated for 3 years (2007-2010), and the operator terminated operation due to financial loss. At present, the ecological park is closed. The causes of failure of the ecological park were poor planning and lack of support from local communities. Moreover, in terms of the experiencing of park, tourists were unable to directly interact with sika deer in a close distance. In addition, insufficient number of sika deer could not attract tourists to pay a visit to the ecological park. Sightseeing activities at night are mainly promoted by operators of B&Bs. However, the investigation also discovered that, many factors affect the quality of sightseeing at night. Under the situation where the tourists are not guaranteed to watch sika deer, tourists tend to file complaints. Furthermore, this study proposed the potential impacts faced by sika deer tourism in Green Island. The results can be provided as reference for other areas in Taiwan to promote sika deer tourism.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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