本文利用 Michael E.Porter之競爭五力觀念 ,評估臺灣小農戶提升競爭力之各種可行策略 ,並針對小農之優、劣勢提出在 WTO環境下 ,小農轉型的途徑與做法 ,研究顯示小農戶應發揮“小而美、小而省、小而快”之功能 ,結合文化、休閒與生態資源 ,並爭取臺灣民眾對本土農業的認同與支持 ,則臺灣農業將可持續生存與發展。
This research is based on using the competition concept of Michael E. Porter to evaluate the promotion strategies and related competition power of the small farm in Taiwan. Based on the SWOT (strength, weakness, opportunity, and threat) analysis, the research proposes different diversification strategies and approaches. It is concluded that the small farm in Taiwan is small in size but it can be "Elite, Economical and Efficient." It indicates that the agriculture in Taiwan can combine its cultural, leisure, and ecological resources for the support of Taiwan's sustainable development. The diversification strategies discussed for the small farm in Taiwan are identified as a way to cope with the challenge of joining the World Trade Organization (WTO).
