文化觀光景點對地方發展影響之研究－以嘉義縣布袋鎮為例

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Title:	文化觀光景點對地方發展影響之研究－以嘉義縣布袋鎮為例
Other Titles:	A Study on the Influence of Cultural Sightseeing Spots on Local Development--Take Budai Township in Chiayi County as an Example
Authors:	江佩蓉 CHIANG, PEI-RUNG
Contributors:	文化創意事業管理學系文創行銷碩士班歐崇敬;黃玲碩 OU, CHUNG-CHING;HUANG, LING-SHUO
Keywords:	布袋鎮;地方發展;文化觀光 Budai Township;Local Development;culture tourism
Date:	2017
Issue Date:	2017-12-01 17:00:17 (UTC+8)
Abstract:	隨著周休二日的制度興起，國人逐漸重視前往外地進行觀光旅遊藉以放鬆心靈，各地方也積極推廣當地的特色產業，並進一步以文化結合觀光，讓原有的地方文化得以活化。近年來各地方政府為了刺激觀光及地方經濟發展，陸續建造具有文化特色的觀光景點，例如嘉義縣布袋鎮；中央單位雲嘉南濱海國家風景區管理處在布袋鎮設立3D好美里彩繪村以及高跟鞋教堂等新穎的文化觀光景點，讓傳統的漁村城鎮注入一股嶄新的文化氣息，也為當地帶來大量人潮，而這股現象是否能促進地方發展，為本研究想探討的主題。　　本論文首先整理出社區總體營造、文化觀光旅遊、地方文化產業、地方認同及地方發展的相關文獻來作為研究的基礎面向。並藉由質性研究方法中的深度訪談及文獻分析來了解嘉義縣布袋鎮地方人士對於目前政府開發的文化觀光景點的認同感，及對地方發展的影響。訪談對象設定為在地業者，公部門及學者專家。筆者將訪談資料及蒐集文獻進行整理與分析後得到的研究結果發現；受訪之地方業者對於文化觀光景點的設立皆抱持樂觀的認同感，認為這些景點的建設對於地方發展是有幫助的，但若能夠將地方傳統產業與現代觀光相互結合才能更長久。而公部門也持續為嘉義縣布袋鎮規劃及開發新的順遊景點，並建造遊客公廁，改善交通壅塞及環境髒亂等問題。學者專家則認為布袋鎮原有觀光資源多樣性，公部門應對此加以行銷推廣，並思考如何讓地方經濟發展與保存歷史文物及生態資源之間取得平衡。整體而言，文化觀光景點的設立對地方發展具有正面的影響力，並能有效地促進在地經濟發展。　　With the two days off per week, citizens gradually put emphasis on out-of-town travels in order to relieve mental pressure. Every township and local government are trying to promote their feature industries. Also, by combining culture with tourism, local culture is able to revitalize. In recent years, many governments keep establishing tourist attractions with cultural specialties in order to boost tourism and local economic development. Budai Township in ChiaYi county, for example, has a Sea world in Haomeili Village - 3D Painting built by Southwest Coast National Scenic Area, a central administrative unit, a Blue high heel and some other culture tourism attractions.　　This way, it injects a traditional fishing village with a brand new cultural atmosphere and bring more visitors into locality. Thus, whether this phenomenon promotes local development has become the topic of this research. First, this thesis adopts reference related to community empowerment, culture tourism, local cultural industry, local identity and Local Development as fundamental research factors. By means of in-depth interview and documentary analysis in qualitative research method, this thesis is able to understand how is the identity of citizens of Budai Township in ChiaYi county towards government-run cultural tourism attractions and how is the influence on local development.Interviewees were selected from local industries, government officials and academic scholars. After collecting and analyzing data and references, editor found that: Local industries which accepted interview consider that the establishment of culture tourism attractions bring positive identity. They also think that those attractions improve local development. However, for longer relationship, local traditional industries have to connect with modern tourism. As for the government officials, they not only keep planing for Budai Township and exploiting new attractions, but also set up more public restroom for tourists and improve traffic jam as well as environmental dirtiness. Scholars, yet, consider that the government officials should promote Budai's diversified touristic resources and think about how to reach the balance between local economic development and preservation of historical relics and ecologicresources. Overall, building culture tourist attractions has positive effect on local development and boost local economy effectively.
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