社區營造經營策略之研究－以嘉義市福民社區為例

南華大學機構典藏系統 > 管理學院 > 文化創意事業管理學系 > 博碩士論文 > Item 987654321/25572

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題名:	社區營造經營策略之研究－以嘉義市福民社區為例
其他題名:	Business Strategy of Community Development: The Case Study of Fumin Community in Chiayi City
作者:	商麗玲 SHANG, LI-LING
貢獻者:	文化創意事業管理學系文創行銷碩士班趙家民 CHAO, CHIA-MING
關鍵詞:	經營策略;社區營造 Critical Operation Strategy;Community Development
日期:	2017
上傳時間:	2017-12-01 17:03:34 (UTC+8)
摘要:	近年來嘉義市政府致力於推動社區營造，鼓勵社區發展在地文化特色，結合創意行銷推展觀光活動創造生機。因此社區營造的總體發展觀念大量興起，如文創事業、社區的活力組織、社區的歷史榮耀以及環境生態等等。　　本論文採質性研究方式，先瞭解臺灣社區總體營造推動的歷程與影響。透過文獻資料分析國內社區營造發展案例，再針對嘉義市辦理社區營造績效良好的福民社區作深入的研究，並與該社區理事長、總幹事以及志工等對象進行深度訪談。　　根據文獻、實地觀察與訪談結果發現，嘉義市福民社區營造經營策略包括(1)在地特色的現況與轉變(2)地方意象行銷；(3)社區互動關係、社區發展規劃；(4)在地特色活化產業發展經濟。　　本研究彙集社區營造優質經營策略成果，嘗試建議福民社區結合地方特有的產業特色，開創社區營造的新里程。亦期望為嘉義市的社區營造提供一個新的發展方向。　　In recent years, the government of the Chiayi City works hardly for promoting the community development. It encourages the communities to develop the local cultural characteristics and to create the vitality by combining with creative marketing to promote tourism activities. Therefore, many new ideas of the community development appear, such as cultural creative enterprises, the energetic organizations of the community, the glory history of the community, the eco-environment, and so on.　　This study realizes the process and the influence of the overall development of the community promotion in Taiwan first by the qualitative research method. At the same time, it overviews the cases of the development of the domestic community by the analysis of literature. Finally, it makes a depth research for the Fumin Community, which shows a excellent performance of the community development in Chaiyi City, and operates depth interviews with the chairman, the director, and volunteers of the community.　　According to the literature, field observations and interviews, we found that the business strategies of the Chiayi Fumin Community include: (1) the status and the change of the local characteristics; (2) the local image marketing; (3) the interaction of the community, (4) the planning of the community development; (5) the activating the industries of the local characteristics to develop the economy.　　This study collects the excellent management strategies and consequents of the community development. And it recommend s the Fumin Community to create a new chapter of the community development by combining with the industry with the unique characteristics locally. We also hope to provide a new direction for the community development of Chiayi City further.
顯示於類別:	[文化創意事業管理學系] 博碩士論文

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