非營利組織運用群眾募資平台之探討

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Title:	非營利組織運用群眾募資平台之探討
Other Titles:	A Study on the Application of Non-profit Organizations Using the Crowdfunding Platform
Authors:	周碩欣 CHOU, SHUO-HSIN
Contributors:	企業管理學系管理科學碩博士班陳慧如 CHEN, HUI-RU
Keywords:	非營利組織;公益勸募;群眾募資;群眾募資平台 Non-profit organization;Charity fundraising;Crowdfunding;Crowdfunding platform
Date:	2017
Issue Date:	2017-12-06 15:44:46 (UTC+8)
Abstract:	本研究以台灣目前四個群眾募資平台NPO Channel、RedTurtle、FlyingV和WeBackers為研究對象，並採用次級資料分析的方式進行研究統計。取樣期間為2015年5月至2015年12月，共計八個月，最後以472筆資料進行分析。從研究結果得知：（一）募資方案在不同類型、不同平台、不同要素組成下，提案人在進行提案時，對於選擇哪一個為最佳募款平台，開始有自己的想法與策略，如NPO Channel以「身心障礙」議題居多，RedTurtle以「婦幼關懷」議題居多， FlyingV以「弱勢關懷」議題居多，WeBackers以「環境動保」議題居多。（二）針對公益勸募方案之成功模式，研究結果統整出作為評估達陣的七要項，其中包括目標金額的設定、捐款人次的多寡、募款天數、達陣議題、有無回饋、是否為非營利組織的提案及有無影音介紹募資內容等，說明非營利組織如果想要在募資平台上進行募款，確實需要針對這些要項有所瞭解。（三）非營利組織進行募資平台的募款，可能成果不盡理想，但並不代表非營利組織不適合運用募資平台進行募款，後續相關研究可針對非營利組織本質上合不合適進行探討。　　This study focuses on the situation how non-profit organizations using the crowdfunding platform and gathers information from four major Taiwanese crowdfunding platforms, NPO Channel, Red Turtle, Flying V, and WeBackers for the period from May 2015 to December 2015. Through data analysis to collect total 472 projects as a statistical information. The results showed three major findings: (1) Different crowdfunding platform has herself major focused topics, such as NPO Channel specializes in the disability issues, Red Turtle in the women and child, Flying V in the disadvantaged and WeBackers in the environment and animal protection. (2) The possible successful determinants include seven aspects: pledged of Fundraising goal, the amount of backers, the number of days for campaign, the topics that has a high success rate, have rewards or not, initiate from non-profit organization, have professional video or not. (3) The public has been widely known recognition for the concept of non-profit organizations, and crowdfunding platforms can support online marketing and open source information, these are made non-profit organization have competitive in crowdfunding platform.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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