通過科技接受模式(TAM)去瞭解影響越南消費者網上購物傾向的因素

南華大學機構典藏系統 > 管理學院 > 企業管理學系(管理科學碩/博士班,非營利事業管理碩士班) > 博碩士論文-管理科學碩博士班 > Item 987654321/25674

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题名:	通過科技接受模式(TAM)去瞭解影響越南消費者網上購物傾向的因素
其它题名:	Understanding Elements That Affect Buying Online Tendencies of Customers in Vietnam: Applying Technology Acceptance Model (TAM)
作者:	团美玲 DOAN, MY LINH
貢獻者:	企業管理學系管理科學碩博士班范惟翔 FAN, WEI-SHANG
关键词:	Online Shopping;Shopping Behavior;Consumer Attitudes;Purchasing Intention;Ease Of Use;Usefulness;Trust Belief
日期:	2017
上传时间:	2017-12-06 15:46:16 (UTC+8)
摘要:	Online shopping is growing popularity at a rapid rate over the world. In Vietnam, it turns the way of buying a product into a new page as well as has brought to light a new conceptualization of doing business. E-commerce facilitated for online consumers to easily interacting with sellers despite the limited interface and no proximity of those websites. This study examines factors that influence customers' attitude of using the digital websites to shopping and their intention to use it again for future utility. Previous empirical studies as a beacon of light to help build up the conceptual model mentioned and discussed in this paper. The results of this study pointed out consumers' intention to buying online by the existence of three factors: ease of use, trust belief, and perceived risks. Directions for future research as well as implications for shopping online development are mentioned in this paper.
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