市場導向效應、商業道德與服務業員工服務顧客滿意度之研究

南華大學機構典藏系統 > 管理學院 > 企業管理學系(管理科學碩/博士班,非營利事業管理碩士班) > 博碩士論文-管理科學碩博士班 > Item 987654321/25677

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题名:	市場導向效應、商業道德與服務業員工服務顧客滿意度之研究
其它题名:	The Research of Market Orientation Effect, Business Ethics, Employee Satisfaction to the Customer Satisfaction in Service Industry
作者:	鄧金活兒 DANG, KIM THOAI NHI
貢獻者:	企業管理學系管理科學碩博士班范惟翔 FAN, WEI-SHANG
关键词:	Market Orientation;Customer Satisfaction;Employee Satisfaction;Business Ethics
日期:	2017
上传时间:	2017-12-06 15:46:49 (UTC+8)
摘要:	Market Orientation, Employee Satisfaction, and Business Ethics have a closely connected and entirely important for a Customer Satisfaction in an organization, especially in Service Industry which wanted to create supercilious value for customers. This paper investigates the marketing concept of the organization how it's establishing and providing their product to the customer, for a final aim of growing customer knowledge also their satisfaction and maximize the long-term profit. The result shows the measure of market and customer satisfaction, specific in internal marketing in an insurance brokerage company to sympathize how those strategies impact to the customer satisfaction. Concrete in this study is a mention about the relationship of each construct in service industry, to figure out what are the important variables in service industry for raising satisfaction and construct a related relationship with the customer.　　Questionnaire design available in English and Vietnamese was used to collect quantitative data from an employee who working in the service industry that was analyzed by SPSS analysis technique to test the hypothesis.
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