越南便利商店的機會與挑戰—從台灣學習

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/25683

题名:	越南便利商店的機會與挑戰—從台灣學習
其它题名:	The Opportunities and Challenges of Vietnam's Convenience Stores--Learning from Taiwan
作者:	桃明幸 DAO, MINH HANH
貢獻者:	企業管理學系管理科學碩博士班范惟翔 FAN, WEI-SHANG
关键词:	Taiwan;Vietnam;Convenience stores;Opportunities and Challenges;Case study 7-Eleven analysis;Retail
日期:	2017
上传时间:	2017-12-06 15:47:57 (UTC+8)
摘要:	Recent years, a revolution has witnessed in retail marketing in Asia, especially, Taiwan has the highest per capita density of convenience stores (Euromonitor, 2012). Convenience is the main factor which makes consumers feel interested in a convenience store. However, at the same time, Vietnam has a different situation. There are many distribution channels going and surviving together. This paper aims to appreciate the whole of Vietnam's retail market and analyze the opportunities and challenges of convenience stores in Vietnam. Some lessons will be noted from analyzing the case study of Taiwan's successful convenience store chains 7-Eleven. Methodologies and theory have been adopted in the research as the theory of Convenience; Omni-Channel Retailing; The Marketing 7Ps Mix. Moreover, in this thesis, the author's knowledge and observations are also utilized to analyze the market.
显示于类别:	[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

文件中的档案:

档案	描述	大小	格式	浏览次数
105NHU00457020-001.pdf		2472Kb	Adobe PDF	350	检视/开启
index.html		0Kb	HTML	303	检视/开启

在NHUIR中所有的数据项都受到原著作权保护.

TAIR相关文章