女性自助旅行者旅遊動機與重遊意願之研究～以韓國旅遊為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Leisure and Environment Management) > Item 987654321/25761

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/25761

Title:	女性自助旅行者旅遊動機與重遊意願之研究～以韓國旅遊為例
Other Titles:	The Study on the Motivation of Travel and Revisiting Intention of Female Backpacking Tourists in Korea
Authors:	張雅惠 CHANG, YA-HUI
Contributors:	旅遊管理學系休閒環境管理碩士班趙家民 CHAO, CHIA-MING
Keywords:	自助旅行;旅遊動機;重遊意願 Female Backpacking;Motivation of travel;Revisiting intention of travel
Date:	2017
Issue Date:	2017-12-07 16:54:50 (UTC+8)
Abstract:	隨著女性經濟與自主意識的提高，且從旅遊書籍和網路資訊即可獲得大量的旅遊資訊，所以女性從事海外自助旅行在近幾年有蓬勃發展之趨勢。透過半結構式的面對面深入訪談，其中受訪對象有多年旅遊經歷的女性外，也有曾到韓國自助旅行的男性，藉此可比較不同性別對韓國自助旅行的看法。採用錄音方式，輔以照片和文本分析來蒐集資料。研究方向分為三個階段：旅行前、中、後並探討其行為與問題層面。　　結果發現女性的旅遊動機大多為轉換環境和放鬆心情。另旅遊前的行程規劃和考量較為男性縝密；旅行中不是只有購物而是會沿途記錄過程及體驗當地文化；旅行後都會有不同的成長，對當地也更為了解並想再重遊深入體驗。　　With the enhancement of females' economic and self-consciousness, females can absorb much travel information with the guide book and from the internet. Females' backpacking overseas has become flourishing in the recent few years. Through the semi-structured of face-to-face in-depth interviews, females who have many travel experiences and males who have ever been to Korea for backpacking were recruited for the interviews. We can see whether there are different thoughts about backpacking in Korea from comparing with different genders. The data is collected via recording, supported by photos and text analysis. The research direction is divided into three stages: “before”, “during “and “after” the traveling and to explore its behavior and problem level.　　The result indicated that the motivation of females' backpacking overseas is staying in different environments or relaxing. Females do more travel planning and have more careful thoughts than males. Females not only go shopping, but also record the process on the way and experience the domestic culture during the trips. Females have various growths, understand more about its culture after the trip, and would like to revisit and experience again.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Leisure and Environment Management)

Files in This Item:

File	Description	Size	Format
105NHU00700012-002.pdf		5029Kb	Adobe PDF	1810	View/Open
index.html		0Kb	HTML	424	View/Open

Loading...