本研究主要以郭元益糕餅博物館遊客為研究對象，探討創意生活產業體驗設計、心流體驗、體驗價值與幸福感等變數之因果關係，以相關分析及迴歸分析法進行統計分析。研究結果發現：1.研究發現體驗設計對心流體驗與體驗價值及幸福感之間均有顯著相關；2. 體驗設計與心流體驗及體驗價值對幸福感的關聯性，發現體驗設計對心流體驗有顯著影響、體驗設計對體驗價值有顯著影響、體驗設計對幸福感有顯著影響、心流體驗與體驗價值對幸福感的顯著影響均得到支持 ;體驗設計透過心流體驗及體驗價值對幸福感有中介效果。 The purpose of this research is to analyze the effect of experiential design, flow experiential, experiential value, and well-being for the visitors of Kuo Yuan Ye Museum of Cake and Pastry. The conclusions and suggestions were listed as follows. The tools used for data analysis are correlation analysis and regression analysis. The results of this research are as following: 1. Study found that experiential design with flow experiential were significantly correlted between experiential value and well-being. 2. To analyze the correlation among experiential design, flow experiential, experiential value and well-being, the result reveals that experiential design and flow experiential have a significant effect on experiential value and well-being. Besides, experiential value has much influence on experiential design and flow experiential as well. In other words, experiential value has mediating effect on experiential design and well being; flow experiential has mediating effect on experiential design and well-being.
