南華大學機構典藏系統:Item 987654321/25782
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/25782


    Title: 自助旅行者旅遊動機、目的地意象、心流體驗、旅遊效益之研究—以馬祖為例
    Other Titles: A Study of Travel Motivation, Destination Image, Flow Experience, and Tourism Benefits--The Case of Matzu Backpackers
    Authors: 蔡侑杉
    TSAI, YU-SHAN
    Contributors: 旅遊管理學系旅遊管理碩士班
    莊鎧溫
    CHUANG, KAI-WAYNE
    Keywords: 旅遊動機;目的地意象;心流體驗;旅遊效益
    Tourism Motivation;Destination Image;Flow Experience;Tourism Benefits
    Date: 2017
    Issue Date: 2017-12-08 11:40:37 (UTC+8)
    Abstract: 　　本研究主要以至馬祖的自助旅行者為研究對象，探討旅遊動機、目的地意象、心流體驗與旅遊效益等變數之因果關係，以信度分析及迴歸分析法進行統計分析。研究結果發現：1.研究發現旅遊動機與目的地意象對心流體驗及旅遊效益之間均有顯著相關；2.旅遊動機與目的地意象及心流體驗對旅遊效益的關聯性，發現旅遊動機對心流體驗有顯著影響、目的地意象對心流體驗有顯著影響、旅遊動機對旅遊效益有顯著影響均得到支持、目的地意象對旅遊效益有顯著影響均得到支持；旅遊動機透過心流體驗對旅遊效益有中介效果、目的地意象透過心流體驗對旅遊效益有中介效果。
    　　The purpose of this research is to analyze the effect of tourism motivation, destination image, flow experience and tourism benefits for Matzu's backpackers. The tools used for data analysis are correlation analysis and regression analysis. The results of this research show that: 1. The study found that tourism motivation and destination image are significantly correlated with flow experience and tourism benefits. 2. To analyze the correlation among tourism motivation, destination image, flow experience, and tourism benefits, the results reveal that tourism motivation has huge influence on flow experience, destination image has huge influence on flow experience. Tourism motivation has much influence on tourism benefits. Destination image has much influence on tourism benefits. Tourism motivation has mediating effect on flow experience and tourism benefits. Destination image has mediating effect on flow experience and tourism benefits.
    Appears in Collections:[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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