台灣的鹽業據可考史料推測約有三百多年的歷史，發展至近代，台鹽公司因全球化貿易及成本考量，將鹽田全面廢曬，數年後經由地方文化團體的多方努力，於布袋鎮龍江里重建了現今的洲南鹽場，保留了鹽田原始的地情地貌，並致力於傳統鹽業文化的保存，在推廣上以環境教育及特色鹽產品為永續經營的核心，順應了現今產業文化資產保存、活化與再利用的風潮。 本研究以此為研究背景，在確立研究動機後，所訂定研究目的為：一、探討洲南鹽場發展的歷史及目前生產的概況；二、分析洲南鹽場目前推廣的情形；三、提出洲南鹽場推廣方法及推廣方式之建議。並以質性研究的訪談法與文獻分析法作為研究方法，經由訪談所得資料與所蒐集之文獻，進行整理與比對，再藉由SWOT分析洲南鹽場推廣的優勢、劣勢、機會與威脅，得到洲南鹽場發展歷史與目前推廣情形之研究結果。研究結論是，洲南鹽場以環境教育與深度旅遊及特色鹽品的推廣為永續經營的核心，並致力於鹽業文化資產保存與發展的工作，最後綜合受訪者與研究者的看法，提出洲南鹽場在鹽業文化推廣上的建議與後續研究建議。 The salt industryin Taiwan speculates about 300 years of history based on historical data. In the modern era, TAIYENCompany completely setaside all saltfeilds becauseof the global trade and the cost considerations. Several years later, it reconstructed the present-day Jou-nan Saltfield in LongjiangVillage, Budai Township through various efforts of local cultural groups. It retained the original landform of saltfields and committed to the preservation of traditional salt culture. In the promotion, environmental education and specialty salt products became the core of sustainable management. It also accomplished the trend of preservation, activation and reuse of industrial cultural assets. Based on this research background and after establishing the motivation for the study, the research objectives are as follows: (a) to discuss the development history and the current production situation of Jou-nan Saltfield. (b) to analyze the current promotion of Jou-nan Saltfield. (c) to provide the suggestions on promotion methods and promotion methods of Jou-nan Saltfield.In addition, qualitative interviews and literature analysis methods were used as research methods to collate and compare the data obtained through the interviews and the collected literature. And then, the advantages, disadvantages, opportunities, and threats of the promotion of Jou-nan Saltfield were analyzed by SWOT. Thus we can get the research results of the development history and current promotion of Jou-nan Saltfield. The conclusion of the study is that the environmental education, in-depth tourism, and the promotion of specialty salt products are the core of sustainable development in Jou-nan Saltfiel. And they are committed to the preservation and development of cultural assets in the salt industry. Finally, the opinions of respondents and researchers are comprehensively proposed. Then the suggestions and follow-up research suggestions for the promotion of salt culture in Jou-nan Saltfield are provided.
