公司形象、教學品質與服務品質關係之研究：以蒙古語言學校為例

南華大學機構典藏系統 > 管理學院 > 企業管理學系(管理科學碩/博士班,非營利事業管理碩士班) > 博碩士論文-管理科學碩博士班 > Item 987654321/26517

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题名:	公司形象、教學品質與服務品質關係之研究：以蒙古語言學校為例
其它题名:	Investigate The Relationship Among Corporate Image, Teaching Quality, and Service Quality: Evidence of Language School in Mongolia
作者:	杜恩 BATTULGA, DULGUUN
貢獻者:	企業管理學系管理科學碩博士班郭東昇 KUO, TUNG-SHENG
关键词:	服務品質;教學品質;企業形象 service quality;teaching quality;Corporate image
日期:	2018
上传时间:	2018-12-19 17:17:33 (UTC+8)
摘要:	Due to the world is changing fast, learning a second language opens up a ton of career opportunities. In the period of growing business, providing excellent quality service in language schools section plays increasingly important role. The purpose of this study is to investigate the relationship among corporate image, teaching quality, and service quality in the language schools in Mongolia. In fact, teaching quality and service quality are considered as a major factor contributing to school's success and enhancing their corporate image. Not only increasing competitive advantages, it also gains customer retention. Thus, companies/language schools/need to conduct customer's survey with a view of using analyzed results to identify attributes of potential improvements. The survey included 50 questions were issued to a sample of 268 customers at these seven language schools. The findings of the research result are as follows: (1) both the teaching quality and service quality have a positive influence on the corporate image; (2) corporate image is positive correlated to teaching quality and service quality.
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