探討影響越南消費者綠色購物行為的重要因素

NHUIR > College of Management > Department of Business Administration, Master/Ph.D Program in Management Sciences > Disserations and Theses(Master and Doctoral Program in Management Sciences) > Item 987654321/26520

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Title:	探討影響越南消費者綠色購物行為的重要因素
Other Titles:	Important Factors That Affect Vietnamese Consumers' Green Purchasing Behavior
Authors:	宋嘉翔 TONG, GIA-TUONG
Contributors:	企業管理學系管理科學碩博士班吳萬益;廖英凱 WU, WAN-YI;LIAO, YING-KAI
Keywords:	環境行為;企業社會責任;綠色行銷;消費者行為;環境考量 Environmental behavior;Social responsibility;Environment concern;Green marketing;Consumer behaviour
Date:	2018
Issue Date:	2018-12-19 17:18:07 (UTC+8)
Abstract:	In the modern era of marketing, green marketing becomes the new strategy for companies and marketers to change customer purchasing behavior, becomes noteworthy due to its both affluence and influence. So that, the drive of this research is to recognize important factors that affect Vietnamese consumers' green purchasing behaviour. The results suggest that defendants have a high optimistic approach about green products and are prepared to buy green products more frequently but as for as the effectiveness of green marketing tools are concerned. This research functions as a innovator study to recognize significant aspects in affecting consumers' green purchasing behaviour in the Viet Nam situation. It offers applied advices to international green marketers forecasting to aim the Asian markets.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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