南華大學機構典藏系統:Item 987654321/26544
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    题名: 乳製產業之商業模式：以伊利集團為例
    其它题名: The Business Model Analysis of Dairy Industry: The Evidence of Yili Corporation
    作者: 芸綺
    OYUNCHIMEG, AMGALANLKHAM
    貢獻者: 企業管理學系管理科學碩博士班
    郭東昇
    KUO, TUNG-SHEN
    关键词: 商業模式分析;成功商業模式;效率同等;產品質量;乳品行業
    Business Model Analysis;Successful Business Model;Efficiency Equally;Product Quality;the dairy industry
    日期: 2018
    上传时间: 2018-12-19 17:22:39 (UTC+8)
    摘要: 　　亞洲第一乳製品製造商伊利集團產業被選為案例公司。伊利集團是中國乳製品行業的國有企業。研究目的是找出影響案例公司成功的原因。商業模式是如何賺取利潤的形式。使用定性研究方法。案件公司的能力，數據都很強。研究過程涉及訪談深度，自我觀察，年度報告等。伊利的每個商業模式部門通常都很強大且同樣互動。作為伊利商業模式的研究員，使客戶群指標的亮點顯示出高回應。首先，他們提供對伊利感興趣的人，提供充分解釋的博物館，如果還有其他深層原因，也可以獲得另一個機會的許可。從這個角度來看，伊利的客戶群絕對是最強的。還有一個最強大的部分是。伊利在2016年吸引了全世界，可以達到兩位數的收入。毫無疑問，伊利的商業政策，領導力，企業視角，商業模式創新在世界上是最強的。
    　　Asian number 1 dairy maker Yili group industry was chosen as case company. Yili Group is a state owned company of dairy industry in China. The research purpose is to find out the reasons that influence the success of a case company. The business model is the shape of how to earn the profit. The qualitative research method was used. The case company's ability, data were strong. The research process involves the interview depth, self-observation, annual report e.t.c. Yili's each business model sector is generally strong and equally interacting. As a researcher of a business model of Yili, make the highlight on customer segment indicator is shown high response. First, they provide people who interest about Yili, provide see a museum with full explanation, if there is some another deep reason, can get permission for another chance too. From this point of view, Yili's customer segment is definitely strongest. There is one more another the strongest segment is Revenue Streams. Yili has attracted the world through could reach double-digit revenue in 2016. There is no doubt, Yili's business politic, leadership, corporate perspective, business model innovations are strongest in the world.
    显示于类别:[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

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