台灣書院之研究－借鑒歌德學院推動文化方面成功之經驗

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Title:	台灣書院之研究－借鑒歌德學院推動文化方面成功之經驗
Other Titles:	The Study of Taiwan Academy--Learning from the Successful Experience of Promoting Culture of the Goethe-Institut
Authors:	林梅君 LIN, MEI-JUN
Contributors:	國際事務與企業學系歐洲研究碩士班孫國祥 SUN, KUO-HSIANG
Keywords:	台灣書院;歌德學院;文化外交 Taiwan Academy;Goethe-Institut;Cultural Diplomacy
Date:	2018
Issue Date:	2018-12-20 17:14:24 (UTC+8)
Abstract:	晚近各國廣設對外文化機構，文化動輒被視為展現自身的外交工具，而我國的台灣書院亦應運而生。台灣書院以文化為外交手段，藉以讓世界更瞭解台灣，通過文化軟性之魅力與台灣同盟為友。因此，本文將台灣書院視為一項工具，並納入德國之對外文化機構歌德學院做為借鑒之對象，採取文化外交的途徑，及使用文獻分析法、訪談法和歸納法，用以進行對於台灣書院及歌德學院之探討。　　本文擬援引歌德學院在推廣文化方面百分之70成功之經驗，包含「機構的定位及傳播之對象」、「管理機制和工作成效之評估」、「穩定自身機構和長遠發展」、「自主權」、「政府支持度」、「語言和文化之推廣」、「國際合作及交流」，以做為台灣書院推動文化之參考，並探討台灣書院需要改進之部分。　　除了組織架構及運作模式之借鑒，台灣書院更需重視「直接接觸」、「依循國家法規」、「坦然地面對歷史」、「持續學習」、「保持聯繫與聆聽」、「努力工作」並「從高質量的角度去工作」、「培養良好合作關係」之重要性，一步一腳印逐漸改善，以期台灣書院能夠在有限的資源裡，獲得最大之運作成效。　　Recently, many foreign countries have set up many foreign cultural institutions. Culture has always been regarded as a diplomatic tool for self-expression. Taiwan Academy have also been created. Taiwan Academy use culture as a diplomatic means in order to make the world more aware of Taiwan and make friends with Taiwan's allies through the charm of cultural softness. Therefore, this article regards Taiwan Academy as a tool and incorporates Goethe-Institut, a German foreign cultural institution, as a reference, adopts a research approach of cultural diplomacy, and uses Literature Review Method, Interview Method, and Induction Approach. Discussions for the Taiwan Academy and the Goethe-Institut.　　This article quotes the 70 percent successful experience of promoting culture of the Goethe-Institut, including ＂institution orientation and communication targets＂, ＂assessment of management mechanisms and work effectiveness＂, ＂stabilizing institutions and long-term development＂, ＂autonomy＂, ＂government support＂, ＂promotion of language and culture＂, and ＂international cooperation and exchanges＂ are used as references for Taiwan Academy to promote culture and to discuss the need for improvement in Taiwan Academy.　　In addition to the organizational structure and mode of operation, Taiwan Academy should pay more attention to ＂direct contact＂, ＂according to national regulations＂, ＂comfortable with history＂, ＂continuous learning＂, ＂keep abreast and listen＂, ＂work hard and the importance of high-quality work in perspectives＂ and ＂training good cooperative relations＂ has been gradually improved step by step, and it is hoped that Taiwan Academy will be able to obtain maximum operational results with limited resources.
Appears in Collections:	[Department of International and China Studies, The M.A. Program of Asia-Pacific Studies and Public Policy Studies] Disserations and Theses(M.A. Program in European Studies)

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