精靈寶可夢GO 玩家的參與動機、社會支持、持續涉入於休閒效益之研究

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Title:	精靈寶可夢GO 玩家的參與動機、社會支持、持續涉入於休閒效益之研究
Other Titles:	A Study of Participation Motivation, Social Support, Continued Involvement and Recreation Effect on ＂Pokémon Go＂ Use
Authors:	廖俊忠 LIAO, CHUN-CHUNG
Contributors:	資訊管理學系洪銘建 HUNG, MING-CHIEN
Keywords:	精靈寶可夢GO;參與動機;社會支持;持續涉入;休閒效益 Pokémon Go;Participation Motivation;Social Support;Continued Involvement;Recreation Effect
Date:	2017
Issue Date:	2018-12-21 09:32:55 (UTC+8)
Abstract:	精靈寶可夢GO是首款結合適地性服務(Location-Based Service，LBS)及擴增實境（Augmented Reality，AR）的手機遊戲，臺灣一開放下載，就形成一股熱潮，抓寶聖地更是萬人空巷，是故本研究針對精靈寶可夢GO遊戲玩家的參與動機、社會支持、持續涉入以及休閒效益進行研究，以了解精靈寶可夢GO使用的促動因子。　　本研究採便利性抽樣方式，以臉書(Facebook)社團：「精靈寶可夢社團 Pokemon GO」、「精靈寶可夢Pokemon Go®」、「精靈寶可夢雲林地區」、「寶可夢GO－宜蘭花蓮台東」以及「爆系公社寶可夢討論區」為主要樣本來源，有效樣本總計314份。以敘述性統計、相關分析以及多元迴歸分析等方式進行資料統計與分析。本研究主要發現如下：1.精靈寶可夢GO遊戲玩家的男女比是58.6%比41.4%，顯示此款遊戲雖然男性多於女性，但此遊戲也深受女性玩家喜愛。2.參與動機對持續涉入的影響是顯著的，亦即精靈寶可夢GO玩家參與動機愈高，則其持續涉入愈高。3.整體參與動機對社會支持的影響是顯著的，尤其是參與動機中的「社交」與社會支持中的「朋友支持」。4.參與動機對休閒效益的影響是顯著的，亦即寶可夢玩家的參與動機愈高，則其休閒效益愈高。5.持續涉入對休閒效益的影響是顯著的，亦即寶可夢玩家持續涉入愈高，則其休閒效益愈高。6.社會支持對持續涉入的影響是顯著的，亦即寶可夢玩家的社會支持愈高，則其持續涉入的程度愈高。7.社會支持對休閒效益的影響是顯著的，亦即寶可夢玩家的社會支持愈高，則其獲得的休閒效益愈高。　　Pokémon Go is the first one of smart phone game that combines Location-Based Service and Augmented Reality. In Taiwan, the Pokémon Go is very popular. So, this study focuses on the Pokémon Go players' participation motivation, social support, continued involvement and recreation effectto explore the factors that influence ＂Pokémon Go＂ use.　　The samples of this study come from Facebook groups ＂Pokémon GO＂, ＂Pokémon Go®＂, ＂Pokémon GO of Yunlin＂, ＂Pokémon GO of Ilan, Hualian and Taitung＂, and ＂the bursting forum of Pokémon GO＂. With convenience sampling, there are 314 valid samples used for this study. By the methods of descriptive statistics, correlation analysis, and multiple regression analysis, our finds are described below:　　First, the players of Pokémon GO are male with 58.6% and female with 41.4% that shows many females favorite Pokémon GO in spite of the male players are more than those females.　　Second, the participation motivation of Pokémon Go players significantly influences their continuous use.　　Third, the overall participation motivation of Pokémon Go players significantly influences their social supports. Especially, the social interaction of participation motivation effects on the peers' support of social support.　　Fourth, the participation motivation of Pokémon Go players significantly influences their recreation effects.　　Fifth, the participation motivation of Pokémon Go players significantly influences their continuous use.　　Sixth, the social support of Pokémon Go players significantly influences their continuous use.　　Finally, thesocial support of Pokémon Go players significantly influences their recreation effects.
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