| 摘要: | 由於擴增實境技術進步，加上智慧型手機的普及化，擴增實境的應用更加的廣泛，其將虛擬物體融合於現實世界的特性，將可能讓消費者更加感到興趣，甚至可以提高消費者的購買意願。因此本研究設計出一套混合實境傢俱組裝教學系統，希望可以透過混合實境的方式教導民眾組裝傢俱，藉此減少在組裝時所會發生的錯誤，以提高消費者的購買意願。 本研究採用服務體驗工程法，並以顧客觀點為導向，以體驗脈絡洞察進行觀察、訪談，並將觀察到的結果透過活動、環境、互動、物件與使用者五個構面進行分析，從中找出顧客的潛在需求。研究結果顯示如下：（1）參與體驗的族群對於圖卡的掃描較不熟悉，（2）圖卡外型設計應為彩色，（3）組裝動畫速度不宜過快，（4）建立虛擬實境眼鏡與圖卡基本距離，（5）使用經驗這些皆是重要的服務設計項目，以供未來研究參考用。
Due to the expansion of real-world technology, coupled with the popularization of smart mobile phones, expanding the application of more extensive applications, the virtual objects to integrate the characteristics of the reality, will likely make consumers more interested, and even improve the consumer's willingness to buy. Therefore, this research designed a mixed reality furniture assembly teaching system, hoping to teach people to assemble furniture through mixed reality, so that reduce the errors in assembly, so that increase consumers' willingness to buy. This study uses service experience engineering method, and customer-oriented, to experience the vein of observation, interview, and the observed results through the activities, environment, interaction, objects and users of the five facets of analysis, Find out the potential needs of customers The results of the study are as follows: (1) the ethnic groups involved in the experience were less familiar with the scanning of the cards, (2) graphics card should be designed in color, (3) assembly animation speed should not be too fast, (4) the establishment of virtual reality glasses and card basic distance, (5) experience, these are all important service design projects for future research and reference. |
