Product design is a creative decision-making process that aims to satisfy human needs by releasing good products that can appropriately meet the preferential requirements of customers. In the development of new products, the designer must identify the preference and attitudes of customers toward certain products, ascertain the factors that make products popular in the market, and devise optimum design plans for those products. Biking has become a popular activity due to its contribution to maintaining health. Bicycle-related clothing is known to play an important role in comfort level and safety. Unfortunately, there is hardly any research or designs that consider customer preferences in the bicycle-related clothing design process. Many manufacturers mainly focus on the improvement of the material properties of clothes instead of clothing design to meet the customer requirements. This study uses conjoint analysis in bicycle-related clothing design to provide designers with an efficient approach to identify customer preferences. The lifestyles of users are examined through a massive amount of collected data used to design an attitude measurement chart/questionnaire. Customer requirements are subsequently categorized through factor analysis, and critical requirement attributes are identified for conjoint analysis. Finally, conjoint analysis is used to obtain the optimal design combination for bicycle-related clothing that adheres to the preferences of customers. 產品設計是為滿足人類需求的一種具有創造性的決策過程，而好的產品的推出，便是要符合消費者的偏好與需求。新產品開發的通用模式是使設計師去了解產品之消費者需求及喜好態度，意圖找出產品在市場上受歡迎的因素，組合成最佳設計方案。騎乘自行車在維持健康的貢獻上，已成為受歡迎的活動。自行車相關的服裝，眾所皆知在舒適度和安全性上扮演重要的角色。然而，在自行車相關的服裝設計過程中，很少研究或設計，係考慮到顧客的喜好度。 許多製造商主要焦點，集中在改善衣服材料性能上的發展，來滿足客戶的需求，而不是服裝設計。本研究運用聯合分析在自行車相關的服裝設計上，以提供設計師有效的界定顧客喜好。透過大量資料的收集及態度量表問卷的設計，全面性的了解自行車服飾顧客需求及使用者生活型態。運用因素分析法將顧客需求作分類，然後將顧客需求屬性展開，再運用聯合分析法，以獲得以客戶堅持的喜好度之最佳的自行車相關服飾設計組合。
關聯:
Journal of the Chinese Institute of Industrial Engineers/工業工程學刊 Vol. 28, no. 4 pp.298-315
