旅遊部落格資訊品質及信任之期待與滿意度之研究

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/26914

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/26914

Title:	旅遊部落格資訊品質及信任之期待與滿意度之研究
Other Titles:	The Study on the Expectation and Satisfaction of Information Quality and Trust about Travel Blog
Authors:	楊子萱 YANG, TZU-HSUAN
Contributors:	旅遊管理學系旅遊管理碩士班莊鎧溫 CHUANG, KAI-WAYNE
Keywords:	旅遊部落格;資訊品質;信任;重要－表現分析法 Travel blog;Information quality;Trust;Importance-Performance Analysis
Date:	2018
Issue Date:	2019-03-14 16:59:56 (UTC+8)
Abstract:	現今旅遊部落格已成為民眾旅遊前的重要資訊來源，很多不同的網路平台都會連結到旅遊部落格，然而旅遊部落格所提供的資訊是否符合使用者的需求，為其能否在競爭激烈的網路世界中屹立不搖的重要關鍵。本研究主要在探討網路使用者在查詢旅遊相關資訊時，對於旅遊部落格所提供之資訊品質與信任兩個因素，其期待與表現之落差情形及影響因素分析，以了解旅遊部落格的資訊品質是否需要再做進一步的改善，以提供旅遊部落客撰寫部落格之參考。　　研究對象以台灣地區使用過旅遊部落格之民眾為主，問卷設計35題問項，採網路便利抽樣問卷調查方式進行，共回收512份問卷，有效問卷484份。採用敘述性統計及重要─表現分析法（Importance-Performance Analysis，簡稱IPA）來分析，結果發現資訊品質之「經常更新景點的現況」、「沒有太多的『商業氣息濃厚』的圖文」、「不過度提供廣告內容」及「有其他遊客對於景點的回饋意見」為首要待改善的，信任之「提供第三者的評價」、「旅遊部落格的透明度」為首要待改善的。　　Travel blogs have become an important source of information for people before they start to travel. Many different online network platforms are linked to travel blogs. However, how well the blogs could meet the needs of the users determines how well they stand out in a highly competitive online environment. This research focuses on tourists using travel blogs to search the travel information. Analyzing the expectations and performance of the information quality and trust which the travel blogs provide. In order to understand the information quality and trust of travel blog which need to be further improved to give some suggestions to the blogger.　　The research methods used in this data analysis were narrative statistics and Important-Performance Analysis (IPA). This research finds that in the information quality part, the following three areas need improvement: (1) timely updates to the condition of travel destinations; (2) the overabundance of advertisements; and (3) the lack of other viewers' feedback. And in the part of the trust, the following two areas need improvement: (1) the third part opinion; and (2) the openness of the travel blog.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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