資訊社會下學童對社區文化認同之研究—以北港藝閣為例

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Title:	資訊社會下學童對社區文化認同之研究—以北港藝閣為例
Other Titles:	A Research of the Community Culture Recognition to the Pupils under the Information Society--A Example of Taking Beigang Ei-Ga
Authors:	黃韻如 HUANG, YUN-RU
Contributors:	資訊管理學系洪銘建 HUNG, MING-CHIEN
Keywords:	北港藝閣;參與動機;體驗價值;滿意度;文化認同 Beigang Ei-Ga;Motivation for Participation;Experience Value;Satisfaction;Cultural Recognition
Date:	2019
Issue Date:	2019-03-19 15:23:52 (UTC+8)
Abstract:	隨著社會環境的變遷，加上資訊科技快速的發展，新事物的推陳出新總是伴隨著舊時代的沒落，傳統文化活動日漸式微，在科技與傳統拉扯間，傳統文化活動如何因應資訊科技的發展而更具多樣性，並極盡所能保住原有的根，這是目前傳統文化面臨的最大難題。因此，本研究探討在資訊科技快速發展的資訊社會環境中，參與北港藝閣活動之國小學童之「文化認同」的前置因子-「參與動機」、「體驗價值」、「滿意度」的影響力是否顯著。本研究採線上填答來進行問卷調查，問卷共回收有效樣本331份，並以敘述性統計、信效度分析、因素分析、獨立樣本T檢定、單因子變異數，雪費法事後比較及結構方程模式等方式進行資料分析。分析結果發現： 1.性別方面：在參與動機、體驗價值構面上，女生高於男生；在滿意度及文化認同構面則無顯著差異。2.年級方面:在滿意度構面上，六年級高於五年級；在參與動機、體驗價值及文化認同上則無顯著差異。3.在參加次數方面:參與越多次的學生，在參與動機、體驗價值、滿意度及文化認同方面越有顯著差異。4.(1)參與動機對體驗價值有正向影響。(2)體驗價值與滿意度不具正向關係。(3)體驗價值與文化認同不具正向關係。(4)參與動機對滿意度有正向影響。(5)參與動機與文化認同不具正向關係。(6)滿意度對文化認同有正向影響。　　With the changes in the social enviorment and the rapid development of information technology, the innovation is always accompanying with the decline of old days and the traditional cultural activities has gradually de-clined.Between the technology and tradition, how to make traditional cultural activities various to keep the initial intention is the biggist problem the traditional culture is facing now. Therefore, this research will examine if the disposing factor: ＂motivation for participation＂, ＂experience value＂, ＂satisfation＂, ＂cultural recognition＂ apparently impact on the pupils who ever take part in Beigang Ei-Ga. This research examined questionnaire by using online filling, collected 331 valid samples and analyze the data with the narrative statictis, reliability and validity analysis, factor variance analysis, independent sample Ttest, scheffe's and structural equation analysis, The result of the analysis presented: 1.In terms of gender: The dimension of participation mo-tivation and experience value, girls are higher than boys; in terms of cultural recognition and satisfaction, there's no obvious difference; 2.In terms of grade, six-grade-students are higher than fifth-grade-students; in terms of experience value and cultural recognition, there is no obvious difference.3. In terms of number of participation, the students with more participation, the more obvious differences reveal on participation motivation. 4.(1)Motivation for participation has a positive and significant impact on experience value. (2)The relation between experience value and satisfaction is not clear. (3).The relation between experience value and cultural recognition is not clear, (4)Motivation for participation has positive and significant impact on satisfaction.(5)The relation between motivation for participation is not clear. (6)Satisfaction has a significant impact on cultural recognition.
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