Although the original Expectation-Confirmation Model (ECM) of Information System (IS) use examines the effect of satisfaction on user's continued intention to use IS, it is inadequate for explaining the phenomenon as to why some users satisfied with their post-use still decide to discontinue their use. In this paper we build on and extend the ECM of IS use by incorporating personal innovativeness, using the data from mobile shoppers. Results indicate that the proposed model has an explanatory power for understanding the continued use of mobile commerce (m-commerce).
關聯:
International Journal of Mobile Communications vol. 5, no. 4 pp.409-422
